Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Wooley, Brooke"'
Publikováno v:
European Journal of Marketing, 2022, Vol. 56, Issue 13, pp. 137-166.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-10-2020-0764
Publikováno v:
In Journal of Business Research November 2020 120:103-113
Autor:
Bellman, Steven1 (AUTHOR) bellman@mediascience.net, Wooley, Brooke2 (AUTHOR), Varan, Duane2 (AUTHOR)
Publikováno v:
Journal of Advertising. 2016, Vol. 45 Issue 1, p72-77. 6p. 2 Charts.
Publikováno v:
Journal of Advertising, 2016 Jan 01. 45(1), 72-77.
Externí odkaz:
http://www.jstor.org/stable/24750674
Autor:
Wooley, Brooke E., March, David S.
Publikováno v:
Universal Access in Human-Computer Interaction. Methods, Techniques & Best Practices; 2016, p481-492, 12p
Publikováno v:
Journal of Marketing Communications; Feb2017, Vol. 23 Issue 1, p73-91, 19p, 1 Black and White Photograph, 5 Charts
Publikováno v:
AMA Summer Academic Conference Proceedings; 2017, Vol. 28, pA-14-A-15, 2p
Publikováno v:
European Journal of Marketing. 56:137-166
Purpose Dynamic advertising, including television and online video ads, demands new theory and tools developed to understand attention to moving stimuli. The purpose of this study is to empirically test the predictions of a new dynamic attention theo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ed4100be187822ecc076e6ae6801355
https://doi.org/10.1108/ejm-10-2020-0764
https://doi.org/10.1108/ejm-10-2020-0764
Publikováno v:
Journal of Advertising. 45:72-77
This study uses a new biometric measure, computer-coded smiling, to better understand the processes observed in a classic television-advertising context study (Kamins, Marks, and Skinner 1991). This conceptual replication tests the original study's p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c0b2e0669d011259ba4c44c4b13a967f
https://doi.org/10.1080/00913367.2015.1085816
https://doi.org/10.1080/00913367.2015.1085816
Social TV is the use of communication devices to connect with family and friends watching other TV screens. Plausible arguments suggest both positive and negative effects of social TV viewing on ad-effectiveness. This study contributes by providing e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::695d6ef8bef70ab4d5b4f0174cecc712
https://hdl.handle.net/11541.2/118923
https://hdl.handle.net/11541.2/118923
