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pro vyhledávání: '"Wonjoo Yun"'
Publikováno v:
Institute of Global Business Research. 33:17-33
Publikováno v:
AMA Winter Academic Conference Proceedings; 2022, Vol. 33, p549-552, 4p
Autor:
Wonjoo Yun, Nicole Hanson
Publikováno v:
Marketing Letters. 29:1-12
In recent years, big food companies, such as Kellogg, PepsiCo, and Kraft have been under increasing pressure to introduce more healthful offerings to their existing product portfolio. Our research seeks to understand if such announcements are viewed
Publikováno v:
Journal of Marketing. 81:30-48
Companies increasingly face product harm crises resulting in product recalls, which often have a negative impact on firm value. Whereas prior research has studied the short-term effects of product recalls on firm value, the authors of this article fo
Autor:
Wonjoo Yun, Nicole Hanson
Publikováno v:
Journal of Retailing and Consumer Services. 55:102085
In a low-cost switching environment, certain firm actions undertaken by service employees can improve consumer loyalty, satisfaction and reduce price sensitivity. Interestingly, consumers' satisfaction levels can actually increase when experiencing a
Publikováno v:
AMA Marketing & Public Policy Academic Conference Proceedings; 2021, Vol. 31, p533-535, 3p
Publikováno v:
ISIE 2001. 2001 IEEE International Symposium on Industrial Electronics Proceedings (Cat. No.01TH8570).
The authors propose a new dynamic D-type flip-flop (DFF) suitable for a high speed prescaler. A prescaler and VCO are the main blocks determining the operating speed of a PLL. The PLL is important for frequency synthesis in wireless systems. Recently
Publikováno v:
ISIE 2001. 2001 IEEE International Symposium on Industrial Electronics Proceedings (Cat. No.01TH8570); 2001, p629-629, 1p