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pro vyhledávání: '"Wong Sin Yue"'
Autor:
Wong Sin Yue, Yalla Satya Sai Venkata Sri Harsha, Daisy Mui Hung Kee, Yip Jia Hui, Shweta Pandey, Liem Gai Sin, Adinda Dessy Indriana Safitri, Rudresh Pandey, Phuan Mun Zhin, A.A. Gde Satia Utama, Ajay Massand, Ng Pui Yan
Publikováno v:
Asia Pacific Journal of Management and Education. 4:20-28
Consumer behavior is the study of consumers and the processes they use to choose, apply and dispose of products and services, including consumers’ emotional and behavioral responses. IKEA is a multinational home furnishings company founded in 1943