Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Wondwesen Tafesse"'
Autor:
Wondwesen Tafesse, Kathy Ning Shen
Publikováno v:
International Journal of Information Management Data Insights, Vol 4, Iss 2, Pp 100263- (2024)
Developers release their mobile apps through multiple app store ecosystems to extend their reach and reduce their dependency on a single distribution platform and its governance mechanisms. While this topic has piqued the interest of a growing number
Externí odkaz:
https://doaj.org/article/29e783e7c873474195d61292c45e6bc0
Publikováno v:
SAGE Open, Vol 14 (2024)
As avid users, university students find themselves immersed in the deluge of content being created and shared on digital platforms, which makes digital overload a significant concern. The present study examines the effects of digital overload on univ
Externí odkaz:
https://doaj.org/article/18c2f6833f81431fb4b7becf1ddf2bf0
Autor:
Wondwesen Tafesse
Publikováno v:
International Journal of Educational Technology in Higher Education, Vol 19, Iss 1, Pp 1-17 (2022)
Abstract With the widespread adoption of social networking sites among college students, discerning the relationship between social networking sites use and college students’ academic performance has become a major research endeavor. However, much
Externí odkaz:
https://doaj.org/article/6b9a93eee26540f7882071430f807ff6
Autor:
Wondwesen Tafesse, Anders Wien
Publikováno v:
Cogent Business & Management, Vol 4, Iss 1 (2017)
Brand posts are concise and recurrent updates created by brands and sent out to their followers on social media. Brand posts play a crucial linking role by connecting brands to their customers and fans on a daily basis. Brand posts represent a rich f
Externí odkaz:
https://doaj.org/article/c4023143a23c46d2ac838de393820e86
Autor:
Wondwesen Tafesse, Saba Khalid
Publikováno v:
Journal of Marketing Communications. :1-21
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe09c106dc422540f07fc92693ddbbfe
https://doi.org/10.1080/13527266.2022.2142948
https://doi.org/10.1080/13527266.2022.2142948
Autor:
Wondwesen Tafesse, Bronwyn P. Wood
Publikováno v:
Journal of Product & Brand Management. 32:406-419
Purpose Drawing on insights from social influence theory, the MAIN model of digital media affordances and the literature on the attention economy, this study aims to investigate how social media influencers’ community and content strategy contribut
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::50f55c248f1703c60d2b2dbe1c26a6cb
https://doi.org/10.1108/jpbm-02-2022-3851
https://doi.org/10.1108/jpbm-02-2022-3851
Autor:
Wondwesen Tafesse
Publikováno v:
Journal of Marketing Analytics.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b778de4313eb662d987d985c42b092c2
https://doi.org/10.1057/s41270-023-00216-8
https://doi.org/10.1057/s41270-023-00216-8
Autor:
Wondwesen Tafesse
Publikováno v:
Marketing Intelligence & Planning, 2015, Vol. 33, Issue 6, pp. 927-943.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-07-2014-0135
Autor:
Wondwesen Tafesse, Mumin Dayan
Publikováno v:
Journal of Retailing and Consumer Services. 73:103357
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87d6173a4b7d650dd5741c22bcc69c7e
https://doi.org/10.1016/j.jretconser.2023.103357
https://doi.org/10.1016/j.jretconser.2023.103357
Autor:
Wondwesen Tafesse
Publikováno v:
Journal of Business Research. 127:252-263
Online crowdfunding platforms allow creators to raise funds from a large crowd of distributed backers. In these platforms, creators’ campaign communication strategy plays a crucial role in persuading backers to support their projects. At the same t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf6d5abdec454ff21048b4e1cf785804
https://doi.org/10.1016/j.jbusres.2021.01.043
https://doi.org/10.1016/j.jbusres.2021.01.043