Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Wolfgang Ulaga"'
Publikováno v:
Journal of Inter-Organizational Relationships. 28:1-18
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::294efa8f7cdb8914f3aa70f4681c5777
https://doi.org/10.1080/26943980.2022.2129545
https://doi.org/10.1080/26943980.2022.2129545
Autor:
Philipp Mosch, Corinna Winkler, Curd-Georg Eggert, Jan H. Schumann, Robert Obermaier, Wolfgang Ulaga
Publikováno v:
Industrial Marketing Management. 102:381-402
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::24ad44aaf62f2c5374dc4b15934fe26a
https://doi.org/10.1016/j.indmarman.2022.01.023
https://doi.org/10.1016/j.indmarman.2022.01.023
Publikováno v:
Journal of Service Research, 26 (1)
Industrial firms venturing into services is a common phenomenon in B2B markets. However, companies are often unable to monetize many such services, thus incurring high costs of service provision without benefiting from revenue generation in return. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::86e94ce3f357e13dcf769d856c5922b7
Publikováno v:
AMS Review. 11:395-406
Effective research propositions are key to advancing marketing theory and practice. However, our discipline provides little guidance on how to systematically craft impactful propositions. Consequently, scholars often refrain from including propositio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::64413a2c4ef26a59093e1cb487fc6051
https://doi.org/10.1007/s13162-021-00215-x
https://doi.org/10.1007/s13162-021-00215-x
Autor:
Ajay K. Kohli, Andreas Eggert, Michael Kleinaltenkamp, Thomas Ritter, Ad de Jong, Wolfgang Ulaga, Mark B. Houston, Edward U. Bond
Publikováno v:
Journal of Service Research. 23:401-408
Customer solutions have been touted as the next service-growth engine. Yet, pursuing a solutions strategy can seriously backfire in times of severe crises. The massive economic shock wave brought on by the recent COVID-19 pandemic challenges some of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6f4ea85c411ad2d6b32b40c6fddbbd00
https://doi.org/10.1177/1094670520960230
https://doi.org/10.1177/1094670520960230
Publikováno v:
Journal of Personal Selling & Sales Management. 40:180-197
In B2B markets, firms seek to provide customer solutions instead of merely selling goods or services. As boundary-spanners, salespeople are pivotal for implementing this strategic shift. Yet, extan...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d49c6990c5010f105d673df1d3d3baec
https://doi.org/10.1080/08853134.2020.1778484
https://doi.org/10.1080/08853134.2020.1778484
Publikováno v:
Journal of Service Management Research. 4:121-132
Customer success management is gaining momentum in business markets. From an initial focus on selected industries, such as software-as-a-service, interest in customer success is spreading among business-to-business marketing practitioners. To date, a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::773dbe52b45aa26cc68d55ccd031d2f7
https://doi.org/10.15358/2511-8676-2020-2-3-121
https://doi.org/10.15358/2511-8676-2020-2-3-121
Autor:
Wolfgang Ulaga, Christian Kowalkowski
Publikováno v:
The Palgrave Handbook of Service Management ISBN: 9783030918279
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf1db7870b2d1a7fafbff3c03bba477e
https://doi.org/10.1007/978-3-030-91828-6_10
https://doi.org/10.1007/978-3-030-91828-6_10
Autor:
Gerald Zaltman, Valarie A. Zeithaml, Wolfgang Ulaga, Kapil R. Tuli, Bernard J. Jaworski, Ajay K. Kohli
Publikováno v:
Journal of Marketing. 84:32-51
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and dedu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e378ed43b1796056592e35b1e6181438
https://doi.org/10.1177/0022242919888477
https://doi.org/10.1177/0022242919888477
Publikováno v:
Marketing Weiterdenken ISBN: 9783658315627
Marketing Weiterdenken
Marketing Weiterdenken
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc2b701dd421737b268cebe98f680e38
https://doi.org/10.1007/978-3-658-31563-4_18
https://doi.org/10.1007/978-3-658-31563-4_18