Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Wolfgang Palka"'
Publikováno v:
Business Process Management Journal. 20:47-67
Purpose – Business process change (BPC) initiatives are complex endeavors, which require many different sets of capabilities from the organization (e.g. IT, change management, project management capabilities). This study aims to examine which capab
Publikováno v:
Journal of Information Technology. 24:172-185
Mobile devices as personal communication tools are used as platforms for viral marketing within existing social networks. Although there is some evidence on the usefulness of mobile viral marketing from the marketers’ perspective, little is known a
Publikováno v:
HICSS
Pressures to cut budgets and increase efficiency while maintaining performance prompted public managers to turn to the private sector for solutions. As a means of rightsizing government, cutting red tape, and reducing bureaucracy, the idea of BPR fou
Publikováno v:
HICSS
Although various researchers have addressed the topic of BPC success, BPC still suffers from a lack of knowledge on adequate theories and methods. This lack of knowledge is also evident in prominent BPC models. Research outcomes produced to some exta
A sizeable body of research on mobile payment evolved in recent years. Researchers analyzed success factors and acceptance criteria as well as strengths and weaknesses of different mobile payment service providers. This chapter explores business mode
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7dc9e1c839b6ee8711a593b106c6cbd3
https://doi.org/10.4018/978-1-60566-366-1.ch003
https://doi.org/10.4018/978-1-60566-366-1.ch003
Publikováno v:
2008 7th International Conference on Mobile Business.
Although there is some evidence on the usefulness of mobile viral marketing from marketers' perspective, little is known about the motivations, attitudes, and behaviors of consumers engaged in this marketing instrument. In this paper, we present the