Zobrazeno 1 - 10
of 62
pro vyhledávání: '"Wohlfeil, Markus"'
Publikováno v:
European Journal of Marketing, 2019, Vol. 53, Issue 10, pp. 2025-2053.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-01-2017-0052
Autor:
Wohlfeil, Markus
Publikováno v:
Arts and the Market, 2018, Vol. 8, Issue 1, pp. 47-63.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/AAM-08-2017-0020
Autor:
Wohlfeil, Markus
Despite often being dismissed as ‘clones’, tribute bands have over the past 30 years become a popular consumer culture phenomenon. This ethnographic paper explores how tribute bands seek to achieve authenticity in their truthful recreations of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______909::481ac2c744891be115e8bf6d43021091
https://hdl.handle.net/2086/22715
https://hdl.handle.net/2086/22715
Higher education has undoubtedly become a globalised and competitive marketplace, where different types of universities vie for domestic and international students alike. But higher education often is also a journey that for each individual carries a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______909::4acf62ab4689e34fe07337c10e69f402
https://hdl.handle.net/2086/22535
https://hdl.handle.net/2086/22535
Marketing, Consumers & Society Research Group This paper explores the motivations of tourists to choose ecotourism destinations and how their experience affects their attitudes and environmental behaviour. Also, the paper presents the concept of “p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______909::7eea193af3c74bf4d54f2f2e90ebc278
https://hdl.handle.net/2086/22198
https://hdl.handle.net/2086/22198
Autor:
Wohlfeil, Markus
Marketing, Consumers & Society Research Group Despite often being dismissed as ‘clones’, tribute bands have over the past 30 years become a popular consumer culture phenomenon. Unlike cover bands in local pubs, tribute bands invest a lot of time
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______909::433f72369bc306972b295a58d6f828a9
https://hdl.handle.net/2086/22199
https://hdl.handle.net/2086/22199
Marketing, Consumers & Society Research Group Higher education has undoubtedly become a globalised and competitive marketplace, where different types of universities vie for domestic and international students alike. But higher education often is als
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______909::1a1751cb5fb52d84f2b17245e11c0cb5
https://hdl.handle.net/2086/22200
https://hdl.handle.net/2086/22200
Autor:
Wohlfeil, Markus1 mwohlfeil@wit.ie, Whelan, Susan2 swhelan@wit.ie
Publikováno v:
Journal of Marketing Management. Jul2006, Vol. 22 Issue 5-6, p643-669. 27p. 1 Diagram, 1 Chart.
Autor:
Wohlfeil, Markus
Despite having been deemed to be obsolete nearly 30 years ago, vinyl records are enjoying since 2011 a major revival and seem to change the way we listen to music again. This paper uses an ethnographic approach to explore the nature and extent of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______909::06929de88104abdd12ca0a7422bded5a
https://hdl.handle.net/2086/21898
https://hdl.handle.net/2086/21898