Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Winslet Ting Yan Chan"'
Autor:
Chi Hong Leung, Winslet Ting Yan Chan
Publikováno v:
Asian Journal of Empirical Research. 13:23-29
This paper discusses various types of misleading statistical information in marketing promotion and explains why it is harmful for customers. The paper also studies the customers’ attitudes to such misinformation and capabilities of managing it. A
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0f86f395bb7c3606247447e5aa3b6808
https://doi.org/10.55493/5004.v13i1.4748
https://doi.org/10.55493/5004.v13i1.4748
Autor:
Chi Hong Leung1 msleung@polyu.edu.hk, Winslet Ting Yan Chan1
Publikováno v:
International Journal of Technology, Knowledge & Society: Annual Review. Dec2021, Vol. 17 Issue 2, p23-39. 17p.
Autor:
Chi Hong Leung, Winslet Ting Yan Chan
Publikováno v:
Journal of Asian Scientific Research. 12:62-69
Since the novel coronavirus 2019 (COVID-19) outbroke a global pandemic, nearly 2.5 years of adapting to lockdown, isolation, separation and masking up has tremendous shift in our social and daily life. Face covering is imperative to prevent infection
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::12d243dcb31e4e2a6e06e3432a7a0645
https://doi.org/10.55493/5003.v12i2.4492
https://doi.org/10.55493/5003.v12i2.4492
Autor:
Winslet Ting Yan Chan, Chi Hong Leung
Publikováno v:
The International Journal of Technology, Knowledge, and Society. 17:23-39
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ee1b12961a2e152ebe2637bc068d0ae
https://doi.org/10.18848/1832-3669/cgp/v17i02/23-39
https://doi.org/10.18848/1832-3669/cgp/v17i02/23-39
Autor:
Winslet Ting Yan Chan, Chi Hong Leung
Publikováno v:
Asian Journal of Empirical Research. 11:1-10
The advent of artificial intelligence gives rise to chatbots. Chatbots are widely adopted by marketers as query-answering tool to build, manage, and grow customer relationship by responding to customers’ questions in a human-being manner automatica
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27a82c1da11083656c8946aa0e92ce76
https://doi.org/10.18488/journal.1007.2021.111.1.10
https://doi.org/10.18488/journal.1007.2021.111.1.10
Autor:
Winslet Ting Yan Chan, Chi Hong Leung
Publikováno v:
Asian Journal of Empirical Research. 8:443-452
Consumers receive numerous advertising messages from both online and offline media. Online media are becoming popular because they are convenient and easy to access although users may not trust them as much as the offline media. A total of 109 respon
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe0fb45769a794b838f8bea917b192d8
https://doi.org/10.18488/journal.1007/2018.8.12/1007.12.443.452
https://doi.org/10.18488/journal.1007/2018.8.12/1007.12.443.452
Autor:
Winslet Ting Yan Chan, Chi Hong Leung
Publikováno v:
The International Journal of Technology, Knowledge, and Society. 15:1-18
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::03717aedc1013853e36354200fb24393
https://doi.org/10.18848/1832-3669/cgp/v15i01/1-18
https://doi.org/10.18848/1832-3669/cgp/v15i01/1-18
Autor:
Winslet Ting Yan Chan, Chi Hong Leung
Publikováno v:
Asian Journal of Empirical Research. 8:321-329
Reverse psychology, also known as psychological reactance, is a social influence tactic that encourages people to act the opposite of what it is suggested. This technique has been applied by marketers in advertising in which a negative message or tag
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ce0717f412d90e32e5b06fff1b303aa
https://doi.org/10.18488/journal.1007/2018.8.9/1007.9.321.329
https://doi.org/10.18488/journal.1007/2018.8.9/1007.9.321.329
Autor:
Chi-Hong Leung, Winslet Ting Yan Chan
Publikováno v:
Asian Journal of Empirical Research. 8:186-194
Dual process thinking is an application of two systems of thinking for problem solving and decision-making. System 1 is a heuristic thinking system that involves intuitive and non-reflective thinking, prior knowledge and beliefs of decision maker. Sy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81fa656299ad1de6e84e4ccbda04f03f
https://doi.org/10.18488/journal.1007/2018.8.5/1007.5.186.194
https://doi.org/10.18488/journal.1007/2018.8.5/1007.5.186.194
Autor:
Winslet Ting Yan Chan, Chi Hong Leung
Publikováno v:
Humanities & Social Sciences Reviews. 4:20-26
Code mixing is an interesting sociolinguistic phenomenon in Hong Kong, where people integrate English words into their host language (Cantonese) for more effective communication. This paper first reviewed the previous research findings on code mixing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0825b617522cf23c8659924caeb53869
https://doi.org/10.18510/hssr.2016.413
https://doi.org/10.18510/hssr.2016.413