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Autor:
Windels, Kasey Farris.
Thesis (Ph. D.)--University of Texas at Austin, 2008.
Vita. Includes bibliographical references.
Vita. Includes bibliographical references.
Autor:
Windels, Kasey Farris
Females are under-represented in advertising agencies by a ratio of 2.3 to 1. This paper examines the impact of gender proportions on an individuals regulatory focus (Higgins 1997). The theory of proportional representation (Kanter 1977) states that
Externí odkaz:
http://hdl.handle.net/2152/17824
Autor:
Yeo Jung Kim1, Windels, Kasey Farris1
Publikováno v:
American Academy of Advertising Conference Proceedings. 2008, p291-292. 2p.
