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Publikováno v:
Journal of Brand Management, 15, 1, pp. 239-257
Journal of Brand Management, 15, 239-257
Journal of Brand Management, 15, 239-257
Contains fulltext : 46286.pdf (Publisher’s version ) (Closed access) Building strong brands has become one of the main marketing priorities for brand-supportive companies. The leading positivist paradigm in marketing may not be, however, the most-e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8a7db597f58b1c23a581a9df32fa6bd0
https://hdl.handle.net/2066/46286
https://hdl.handle.net/2066/46286
