Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Willis, Leanne M."'
Autor:
Willis, Leanne M.1 (AUTHOR) leanne.willis@research.sunderland.ac.uk, McDonald, Sharon1 (AUTHOR)
Publikováno v:
Behaviour & Information Technology. Aug2016, Vol. 35 Issue 8, p628-643. 16p.
Publikováno v:
Proceedings of the Human Factors and Ergonomics Society Annual Meeting; September 2013, Vol. 57 Issue: 1 p2037-2041, 5p
For decades, market, communication and advertising impact research has provided important insights for the economy as well as for advertising and media agencies. This book contains a compact overview of the different methods used in research into bot