Zobrazeno 1 - 10
of 73
pro vyhledávání: '"Williams, Bradford"'
Autor:
Scott, Rebecca1 (AUTHOR) scottr3@cardiff.ac.uk, Williams Bradford, Tonya2 (AUTHOR)
Publikováno v:
Journal of Marketing Management. Nov2022, Vol. 38 Issue 15/16, p1651-1671. 21p. 3 Color Photographs, 1 Diagram, 1 Chart.
Publikováno v:
Journal of Marketing Management. :1-22
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5826690d3e1fa6139369351945172a08
https://doi.org/10.1080/0267257x.2023.2172449
https://doi.org/10.1080/0267257x.2023.2172449
Publikováno v:
Journal of the Academy of Marketing Science.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d769176a002b218d2e8799c38e003497
https://doi.org/10.1007/s11747-023-00935-5
https://doi.org/10.1007/s11747-023-00935-5
Autor:
Rebecca Scott, Tonya Williams Bradford
Publikováno v:
Journal of Marketing Management. 38:1651-1671
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::196efc1e641c2e54ce34b9cfc97cf351
https://doi.org/10.1080/0267257x.2022.2061573
https://doi.org/10.1080/0267257x.2022.2061573
Autor:
Williams Bradford, Tonya1 twbradford@nd.edu
Publikováno v:
Journal of Marketing. Mar2015, Vol. 79 Issue 2, p79-97. 19p. 1 Diagram, 2 Charts.
Publikováno v:
Marketing Letters. 32:299-306
Diversity serves to enrich decision-making, innovation, reputation, and performance. The marketing academy, a microcosm of business and society, is making slow advances in diversity efforts. The study by Galak and Kahn (2021) seeks to codify experien
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab30aaef04786d26b36469fad721381a
https://doi.org/10.1007/s11002-021-09580-w
https://doi.org/10.1007/s11002-021-09580-w
Autor:
Tonya Williams Bradford
Publikováno v:
Journal of the Academy of Marketing Science. 49:397-417
Nonprofit organizations play a critical role in society. To fulfill their missions, they require sufficient supply to meet demand. In addressing how nonprofits can work towards meeting the needed demand through donors, the marketing literature focuse
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0021fd40ba80ce8da0a80b8134cea8eb
https://doi.org/10.1007/s11747-020-00742-2
https://doi.org/10.1007/s11747-020-00742-2
Publikováno v:
Journal of Marketing, vol 84, iss 3
Nonprofit organizations often rely on individuals to execute their mission of addressing unmet societal needs. Indeed, one of the most significant challenges facing such organizations is that of enlisting individuals to provide support through the vo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::086e5346bc93d9b7af480ca0e5d92d5c
https://doi.org/10.1177/0022242920912272
https://doi.org/10.1177/0022242920912272
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f183a07c740e4bf3908e080fa934b59
https://doi.org/10.1007/978-3-030-95346-1_134
https://doi.org/10.1007/978-3-030-95346-1_134
Publikováno v:
Research in Consumer Behavior