Zobrazeno 1 - 10
of 18
pro vyhledávání: '"William T. Kelley"'
Autor:
William T. Kelley
Publikováno v:
Journal of Broadcasting. 11:313-323
The complex and often confusing subject of rate making is one that most broadcasters learn from hard experience or from their colleagues. It is one of the areas of management that is often glossed over in college courses, not just because there is li
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7100a59753d034d7ce62cad87fd7915
https://doi.org/10.1080/08838156709363562
https://doi.org/10.1080/08838156709363562
Autor:
William S. Penn, Oscar P. Arnay, Robert L. Clewett, Robert H. Cole, Laurence P. Dowd, Paul Enfeur, George Fisk, Alfred Gross, Kenneth A. Grubb, Richard J. Hand, Stanley C. Hollander, Eugene J. Kelley, William T. Kelley, William Lazer, Janet K. Mccusker, Frank Meissner, Robert E. Meyer, T. A. Petit, J. M. Rathmell, Dan Rennick, J. E. Saunders, Job K. Savage, Steven J. Shaw, Marvin Smolan, Robert R. Thek, T. Uleman, John S. Wright
Publikováno v:
Journal of Marketing. 23:303-330
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0358de184302fcc60c0fd2bdf133149a
https://doi.org/10.1177/002224295902300312
https://doi.org/10.1177/002224295902300312
Autor:
William T. Kelley, Robert G. Duke
Publikováno v:
Journal of Marketing. 26:18-26
It has often been alleged that advertising people are faddists, that they “jump on the bandwagon” whenever a new creative idea comes along. By careful statistical analysis of advertising formats that have appeared in two consumer magazines, the a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::785e305f6a544916b3d40ab1ef0f587d
https://doi.org/10.1177/002224296202600405
https://doi.org/10.1177/002224296202600405
Autor:
William T. Kelley
Publikováno v:
Journal of Marketing. 38:105-106
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8c685a68448ed211c3f2aeadaa5364c9
https://doi.org/10.1177/002224297403800221
https://doi.org/10.1177/002224297403800221
Autor:
William T. Kelley
Publikováno v:
Journal of Marketing. 30:109-110
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d94b5d3417b92f67fe05ce9fd0050981
https://doi.org/10.1177/002224296603000330
https://doi.org/10.1177/002224296603000330
Autor:
William T. Kelley
Publikováno v:
Journal of Marketing. 26:115-116
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1e243168953ef9d20ef0d11bf8ec071
https://doi.org/10.1177/002224296202600122
https://doi.org/10.1177/002224296202600122
Autor:
William T. Kelley, Leon Quera
Publikováno v:
Journal of Marketing. 38:105
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5eb991cff9d1d7e3d884cd80c69fb3c9
https://doi.org/10.2307/1250208
https://doi.org/10.2307/1250208
Autor:
William T. Kelley
Publikováno v:
Journal of Marketing. 29:108-108
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::93d5038888702a006a24803bfbfb1eb0
https://doi.org/10.1177/002224296502900126
https://doi.org/10.1177/002224296502900126
Autor:
William T. Kelley, Wayne A. Lee
Publikováno v:
Journal of Marketing. 32:102
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::173e31fcecad52e148fcb46a24049888
https://doi.org/10.2307/1249345
https://doi.org/10.2307/1249345
Autor:
James U. McNeal, William T. Kelley
Publikováno v:
Journal of Marketing. 30:109
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4fcf6521500aec54d9736a56574ec53b
https://doi.org/10.2307/1249109
https://doi.org/10.2307/1249109