Zobrazeno 1 - 10
of 20
pro vyhledávání: '"William R. Gombeski"'
Autor:
Fernanda Camargo, William R. Gombeski, Polly Barger, Connie Jehlik, Holly Wiemers, James Mead, Amy Lawyer
Publikováno v:
Cogent Food & Agriculture, Vol 4, Iss 1 (2018)
A high percentage of equestrians will experience accidents, with different degrees of severity, throughout their riding careers. Horse-related injuries have the highest likelihood of requiring hospitalization based on individuals visiting US emergenc
Externí odkaz:
https://doaj.org/article/aa825b6856b842c39507f7eea525e984
Autor:
Polly Haselton Barger, William R. Gombeski, Connie Jehlik, Holly Wiemers, James A. Mead, F. C. Camargo
Publikováno v:
Journal of Outdoor Recreation and Tourism. 19:11-16
The more one rides or handles horses, the more likely one is to have a horse-related injury. These injuries are caused by many factors, including those generated by other riders, handlers or spectators. An analysis of 266 cases of injured equestrians
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6079c9dd173e6796e1e10e00b49627d9
https://doi.org/10.1016/j.jort.2017.05.003
https://doi.org/10.1016/j.jort.2017.05.003
Publikováno v:
Health Marketing Quarterly. 32:289-296
Marketing-stimulated word-of-mouth (WOM) marketing has been poorly understood in health care, leading to it being underappreciated and underutilized by marketers. A study of new patients to a new runner's clinic was conducted to understand how they c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f6b134d030a5d9236b6da38e23a0386f
https://doi.org/10.1080/07359683.2015.1061864
https://doi.org/10.1080/07359683.2015.1061864
Autor:
Tanya Wray, William R. Gombeski, Jan Taylor, Jason Britt, Michael Karpf, Mark D. Birdwhistell, Karen Riggs, Joe O. Claypool
Publikováno v:
Health Marketing Quarterly. 31:65-77
Alliances, affiliations, and partnerships continue to grow as one way for health care organizations to better serve their customers and compete with other organizations and networks. These organizational relationships are often promoted through co-br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::883e89fa422388823e110748e61eae40
https://doi.org/10.1080/07359683.2014.874873
https://doi.org/10.1080/07359683.2014.874873
Autor:
Jason Britt, Geoffrey Blair, Tanya Wray, Suzanne Springate, Jan Taylor, Phil Bernard, Karen Riggs, William R. Gombeski
Publikováno v:
Health Marketing Quarterly. 27:86-96
Customer advisory groups (CAGs) are formal groups of customers (referring physicians, patients, health insurance brokers, etc.) who meet regularly to share their ideas and to provide feedback to proposed or existing marketing strategies, programs, an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::084b66f9bf15a600a4107d504f4be5a4
https://doi.org/10.1080/07359680903519826
https://doi.org/10.1080/07359680903519826
Publikováno v:
Health Marketing Quarterly. 13:63-78
Obstetrics is one of the few hospital services with the potential for developing favorable client relationships resulting in increased market share, repeat purchase behavior, and referral of other patients in a direct marketing environment. To determ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::39d408f39addf35e36e5f5ddd78ccadf
https://doi.org/10.1300/j026v13n02_06
https://doi.org/10.1300/j026v13n02_06
Publikováno v:
Journal of Services Marketing. 9:42-52
Positioning analysis is based traditionally on customer perceptions. However, when a service depends on referrals to attract customers, positioning analysis should recognize the perceptions of the key buying influences who make referrals. Specialized
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c026a8b47f9c58f916c3d5e183eb628f
https://doi.org/10.1108/08876049510100308
https://doi.org/10.1108/08876049510100308
Publikováno v:
Marketing health services. 30(2)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::22008520094c45aa81918e4777c22476
https://pubmed.ncbi.nlm.nih.gov/20550003
https://pubmed.ncbi.nlm.nih.gov/20550003
Autor:
Jan Taylor, Karen Riggs, Jason Britt, Wanda Adkins, Tanya Wray, Suzanne R Springate, William R. Gombeski
Publikováno v:
Health marketing quarterly. 25(4)
Pressure on health care marketers to demonstrate effectiveness of their strategies and show their contribution to organizational goals is growing. A seven-tiered model based on the concepts of structure (having the right people, systems), process (do
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9d2a9e136ac29a71ed2c7a4b2af6e543
https://pubmed.ncbi.nlm.nih.gov/19064476
https://pubmed.ncbi.nlm.nih.gov/19064476
Publikováno v:
Health marketing quarterly. 24(3-4)
SUMMARY Marketers are under increasing scrutiny from their management to demonstrate accountability for the resources they receive. Three models are presented to help marketers execute their customer communication activities more effectively. Benefit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c82c4907b12b0c78ffd19ed245d50bc4
https://pubmed.ncbi.nlm.nih.gov/19042530
https://pubmed.ncbi.nlm.nih.gov/19042530