Zobrazeno 1 - 10
of 128
pro vyhledávání: '"William O. Bearden"'
Publikováno v:
Journal of Service Research. 21:184-200
Consumers feeling wronged in the marketplace can respond in a variety of ways both morally appropriate and morally inappropriate. We focus on specific circumstances under which company wrongdoing increases the likelihood for consumers to respond with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56d9043fc440ba5e5d9220cf7c184ead
https://doi.org/10.1177/1094670517738366
https://doi.org/10.1177/1094670517738366
Publikováno v:
Journal of Consumer Behaviour. 16:e26-e37
Customized pricing is an increasing phenomenon in the marketplace, but little is known about factors influencing consumer responses to customized pricing. The present paper seeks to gain an understanding of how, why, and when this emerging pricing me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::110f44ddafa16506a7293f09a1fd6651
https://doi.org/10.1002/cb.1651
https://doi.org/10.1002/cb.1651
Autor:
William O. Bearden, Meredith E. David
Publikováno v:
Personality and Individual Differences. 109:44-50
The present research adopts an attachment theory perspective to advance new insights into the effectiveness of advertising strategies that depict interpersonal relationships. Although pictures, and specifically pictures of relationships (e.g., friend
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::331777ed434b5e4601d24204b7eb144f
https://doi.org/10.1016/j.paid.2016.12.042
https://doi.org/10.1016/j.paid.2016.12.042
Autor:
William O. Bearden, Richard M. Durand
Publikováno v:
The Journal of social psychology. 107(1)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7c07ba8b841aa270e64d9334dfdccb1b
https://pubmed.ncbi.nlm.nih.gov/28136210
https://pubmed.ncbi.nlm.nih.gov/28136210
Publikováno v:
Journal of Business Research. 65:1096-1101
The authors examine how retailers can frame price-matching guarantees (PMGs) to address customers' goal orientations (promotion or prevention focused) and enhance their perceptions of price–value. To enhance price–value perceptions, the authors m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::145a181527fcd3098b797ced9b3b05f5
https://doi.org/10.1016/j.jbusres.2011.08.024
https://doi.org/10.1016/j.jbusres.2011.08.024
Publikováno v:
Journal of Consumer Psychology. 22:224-236
This research introduces product retention tendency, a consumer lifestyle trait characterized by an individual's propensity to retain consumption-related possessions. We develop a parsimonious measure of product retention tendency. Next, we report on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::79c36a0d57e65147ac3e8864a0595102
https://doi.org/10.1016/j.jcps.2011.05.003
https://doi.org/10.1016/j.jcps.2011.05.003
Publikováno v:
AMS Review. 1:145-153
The nature of the market orientation concept has been a subject of heated debate in the marketing and management strategy literature in recent years. In efforts to contribute to the ongoing debate, the authors propose a framework that describes four
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f37ebb72d924c33b83b5aa5b5ea1cfab
https://doi.org/10.1007/s13162-011-0020-3
https://doi.org/10.1007/s13162-011-0020-3
Autor:
Kelly L. Haws, William O. Bearden
Publikováno v:
Journal of the Academy of Marketing Science. 40:181-193
Self-control is a critical aspect of consumer behavior that has wide-ranging implications for individual and societal welfare. The present research builds upon previous work regarding consumer spending self-control by examining the financial, decisio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14f05399c5b81b301b11219443a6f604
https://doi.org/10.1007/s11747-011-0282-1
https://doi.org/10.1007/s11747-011-0282-1