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pro vyhledávání: '"William N. Swain"'
Autor:
William N. Swain
Publikováno v:
Journal of Interactive Advertising. 6:82-92
The literature of marketing communication in the latter half of the 1990s offers evidence that interactive marketing is a significant presence in the field of marketing communication, and that control of interactive communication in many cases is pas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::47eb5b5254cff08e614f447ec84fe698
https://doi.org/10.1080/15252019.2005.10722110
https://doi.org/10.1080/15252019.2005.10722110
Autor:
William N. Swain
Publikováno v:
Journal of Advertising Research. 44:46-65
The literature on integrated marketing communication (IMC) in the decade since its introduction offers evidence that debates over the definition, acceptance, leadership, and measurement of IMC remain unresolved. A survey was conducted to investigate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af4a596da8701270ac51764c0b97196f
https://doi.org/10.1017/s0021849904040036
https://doi.org/10.1017/s0021849904040036
Autor:
William N. Swain
Publikováno v:
Journal of Radio Studies. 6:27-40
A content analysis measured the performance of much‐labeled talk show host Rush Limbaugh against traditional and modem standards of propaganda. A month of Limbaugh's syndicated radio program was recorded off air. The tapes were randomly sampled for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a50e2f8d51e3c19a39cf6ad51785e5e1
https://doi.org/10.1080/19376529909391706
https://doi.org/10.1080/19376529909391706
Autor:
William N. Swain
Publikováno v:
Public Relations Review. 24:403-404
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ae21c694e494d1a4464f367cde0c1a1
https://doi.org/10.1016/s0363-8111(99)80149-0
https://doi.org/10.1016/s0363-8111(99)80149-0