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pro vyhledávání: '"William G Brunger"'
Autor:
William G Brunger
Publikováno v:
Journal of Revenue and Pricing Management. 12:1-7
Frequent Flyer Programs (FFPs) were invented to encourage customer loyalty by rewarding loyalists with free travel later for paid travel now. There is a persistent question in the literature and at most airlines whether the formula continues to be ec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a7f34909f241f717c0ab0b9f669ff85
https://doi.org/10.1057/rpm.2012.25
https://doi.org/10.1057/rpm.2012.25
Autor:
William G Brunger
Publikováno v:
Journal of Revenue and Pricing Management. 9:66-93
Customers who use Internet-based online travel agencies to purchase ‘Clearly Leisure’ trips pay less for similar itineraries in the same markets than those who book through traditional agencies, even when the fares offered by the airline through
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d1998ce87fb3d90fb260e7872f7fb00
https://doi.org/10.1057/rpm.2009.35
https://doi.org/10.1057/rpm.2009.35
Autor:
William G Brunger, Sheri Perelli
Publikováno v:
Journal of Revenue and Pricing Management. 8:187-199
Customers who use internet websites find and buy lower fares than those who use travel agents for similar trips despite identical fares and availability offered through both channels by most large US airlines. In an effort to understand, describe and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::489f0ff704e874b596769c88c5d4a145
https://doi.org/10.1057/rpm.2008.31
https://doi.org/10.1057/rpm.2008.31
Publikováno v:
Journal of Revenue and Pricing Management. 5:188-206
Overbooking and no-show forecasting remain critical components of airline revenue management, even as the airline business model changes to meet low-cost challenges. In this paper, we examine the performance of a blended cost-based, PNR-adjusted appr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9527a581f16ae4c8c54d5ec018f406c
https://doi.org/10.1057/palgrave.rpm.5160039
https://doi.org/10.1057/palgrave.rpm.5160039