Výsledky vyhledávání - "William F. Lewis"

Cognitive Educational Objectives for the Case Study Method

Autor: Rebecca M. J. Yates, J. Paul Merenski, William F. Lewis

Publikováno v: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729

The value and advantages of using case analysis in business courses are clear. The objectives to be accomplished by cases, however, are not so clear. In many instances, cases are selected in a rather casual and haphazard manner, resulting in a less-t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4ff1842ba30d7fe65f5cf065f0521936
https://doi.org/10.1007/978-3-319-16973-6_39

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Getting the Most Out of Trade Fairs in International Marketing

Autor: A. Ben Oumlil, J. Paul Merenski, William F. Lewis

Publikováno v: Proceedings of the 1998 Multicultural Marketing Conference ISBN: 9783319173825

Firms involved in international marketing make use of many types of promotion methods to enhance sales and their perceived image. Trade fairs can be an effective way to gain exposure and enhance potential sales overseas. Despite the growth in interna

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1a110eb347c0e2b2c5917b4e2f298931
https://doi.org/10.1007/978-3-319-17383-2_65

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The Influence of Multiple versus Single Perspective Cases on the Behavior and Decision Making Process of Small Groups

Autor: J. Paul Merenski, Rebecca M. J. Yates, William F. Lewis

Publikováno v: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729

Multiple perspective cases influence the behavior of groups conducting the case analysis in two ways. This case format requires individuals to assume roles and therefore does not offer the opportunity for individual expertise to be applied to the ana

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::71c06141f317726fee8989ca511e2670
https://doi.org/10.1007/978-3-319-16973-6_41

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Negative Comparison Advertising: A Legal Minefield

Autor: William F. Lewis, Dawn S. Garrett, Paul Merenski

Publikováno v: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319131405

Comparative advertising has proven to be very effective for a number of advertisers. However, the possible fundamental issues, reasoning, and basis for legal action that could expose a firm to expensive litigation should provoke more than a little ca

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5b2c20f84247b31f0e450da6aebbd2ac
https://doi.org/10.1007/978-3-319-13141-2_113

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Legislation, Product Liability and Advertising: Dangerous Omens in the Global Environment

Autor: William F. Lewis, Paul Merenski

Publikováno v: Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131580

Recent changes in the Soviet Union and Eastern Europe, combined with the changes in the European Economic Community have increased the pressures on our markets, our marketing system, and our legal system, as we try to factor in the necessary conditio

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ad29fb57916beaaefee9263e820ca677
https://doi.org/10.1007/978-3-319-13159-7_122

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The Effects of Television Advertising and Product Class Involvement on Attribution Processes and Level of Attribute Confidence

Autor: William S. Sekely, William F. Lewis, Paul Merenski

Publikováno v: Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131580

This paper addresses those effects that television advertising and involvement might have on attribution processes and confidence. Involvement has been used explain the impact of advertising messages on a variety of consumer cognitive and affective r

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::41fcb9ec588d4dac816dae4800f5a416
https://doi.org/10.1007/978-3-319-13159-7_12

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[Untitled]

Autor: William F. Lewis, James B. DeConinck

Publikováno v: Journal of Business Ethics. 16:497-506

This study examined how sales managers react to ethical and unethical acts by their salespeople. Deontological considerations and, to a much lesser extent, teleological considerations predicted sales managers' ethical judgments. Sales managers' inten

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cc3be266fb0ebe65b56bcac9e0cb5274
https://doi.org/10.1023/a:1017941322931

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An Overview of Digital Media and Advertising

Autor: William F. Lewis, Irene J. Dickey

In an astonishingly short period of time, the Internet and mobile commerce have profoundly shaped the way consumers live their lives as well as the way organizations do business with them—and with each other. With these electronic technologies and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::784ffe55828007aca5def1e5e22b9fdf
https://doi.org/10.4018/978-1-4666-1598-4.ch003

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Of innocence, exclusion, and the burning of flags: The romantic realism of the law

Autor: William F. Lewis

Publikováno v: Southern Communication Journal. 60:4-21

This essay continues the challenge to the image of law as neutral adjudication by arguing that, while authoritative judicial discourse in the modern liberal state has presented itself as realistic discourse that argues to singular conclusions, it is

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1b2246428e6c7508a934c0195fb3694f
https://doi.org/10.1080/10417949409372958

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