Zobrazeno 1 - 10
of 255
pro vyhledávání: '"William F. Lewis"'
Autor:
Robotham, Don
Publikováno v:
American Ethnologist, 1995 Feb 01. 22(1), 212-213.
Externí odkaz:
https://www.jstor.org/stable/646077
Autor:
Don Robotham
Publikováno v:
American Ethnologist. 22:212-213
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ab84a9b88de10d1d5297b1f215146cc
https://doi.org/10.1525/ae.1995.22.1.02a00340
https://doi.org/10.1525/ae.1995.22.1.02a00340
Autor:
Dickey, Irene J.1, William F. Lewis1
Publikováno v:
Society for Marketing Advances Proceedings. 2010, p140-143. 4p.
Publikováno v:
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729
The value and advantages of using case analysis in business courses are clear. The objectives to be accomplished by cases, however, are not so clear. In many instances, cases are selected in a rather casual and haphazard manner, resulting in a less-t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ff1842ba30d7fe65f5cf065f0521936
https://doi.org/10.1007/978-3-319-16973-6_39
https://doi.org/10.1007/978-3-319-16973-6_39
Publikováno v:
Proceedings of the 1998 Multicultural Marketing Conference ISBN: 9783319173825
Firms involved in international marketing make use of many types of promotion methods to enhance sales and their perceived image. Trade fairs can be an effective way to gain exposure and enhance potential sales overseas. Despite the growth in interna
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a110eb347c0e2b2c5917b4e2f298931
https://doi.org/10.1007/978-3-319-17383-2_65
https://doi.org/10.1007/978-3-319-17383-2_65
Publikováno v:
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729
Multiple perspective cases influence the behavior of groups conducting the case analysis in two ways. This case format requires individuals to assume roles and therefore does not offer the opportunity for individual expertise to be applied to the ana
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71c06141f317726fee8989ca511e2670
https://doi.org/10.1007/978-3-319-16973-6_41
https://doi.org/10.1007/978-3-319-16973-6_41
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319131405
Comparative advertising has proven to be very effective for a number of advertisers. However, the possible fundamental issues, reasoning, and basis for legal action that could expose a firm to expensive litigation should provoke more than a little ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b2c20f84247b31f0e450da6aebbd2ac
https://doi.org/10.1007/978-3-319-13141-2_113
https://doi.org/10.1007/978-3-319-13141-2_113
Autor:
William F. Lewis, Paul Merenski
Publikováno v:
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131580
Recent changes in the Soviet Union and Eastern Europe, combined with the changes in the European Economic Community have increased the pressures on our markets, our marketing system, and our legal system, as we try to factor in the necessary conditio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ad29fb57916beaaefee9263e820ca677
https://doi.org/10.1007/978-3-319-13159-7_122
https://doi.org/10.1007/978-3-319-13159-7_122
Publikováno v:
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131580
This paper addresses those effects that television advertising and involvement might have on attribution processes and confidence. Involvement has been used explain the impact of advertising messages on a variety of consumer cognitive and affective r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41fcb9ec588d4dac816dae4800f5a416
https://doi.org/10.1007/978-3-319-13159-7_12
https://doi.org/10.1007/978-3-319-13159-7_12
Autor:
William F. Lewis, James B. DeConinck
Publikováno v:
Journal of Business Ethics. 16:497-506
This study examined how sales managers react to ethical and unethical acts by their salespeople. Deontological considerations and, to a much lesser extent, teleological considerations predicted sales managers' ethical judgments. Sales managers' inten
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc3be266fb0ebe65b56bcac9e0cb5274
https://doi.org/10.1023/a:1017941322931
https://doi.org/10.1023/a:1017941322931