Zobrazeno 1 - 10
of 290
pro vyhledávání: '"William E. Kilbourne"'
Publikováno v:
Journal of Business Research. 108:351-361
Prior consumer research has emphasized the importance of understanding the macro impact of consumer consumption on the environment. However, at this time, no tool exists to quantify the level and/or trajectory of that impact. Therefore, the purpose o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80da3ee0b74b762593c55705dc8d0a00
https://doi.org/10.1016/j.jbusres.2019.10.033
https://doi.org/10.1016/j.jbusres.2019.10.033
Publikováno v:
The Routledge Handbook of Service Research Insights and Ideas ISBN: 9781351245234
The extent to which services can contribute to environmental sustainability depends on micro-level (i.e., organizational level) and macro-level (i.e., global-level) considerations. At the micro-level, environmental sustainability requires reducing en
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff6338de1f0052eaead0481109d74965
https://doi.org/10.4324/9781351245234-22
https://doi.org/10.4324/9781351245234-22
Publikováno v:
Journal of Business Research. 92:189-196
Researchers have examined materialism and consumer satisfaction for several decades. The relationship between the two variables has continued to get increasingly complex as material goods become more abundant. The purpose of this research is to bette
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cef3590f44d29f179959d864abc3a375
https://doi.org/10.1016/j.jbusres.2018.07.023
https://doi.org/10.1016/j.jbusres.2018.07.023
Publikováno v:
Marketing Theory. 18:55-74
Materialism in Western societies has been examined at both individual and cultural levels. However, the underlying institutions that engender and perpetuate materialism as an orientation toward consumption are left unexamined. Therefore, the overall
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e964777e8f2cfbf4d0a8dfad83a128db
https://doi.org/10.1177/1470593117724610
https://doi.org/10.1177/1470593117724610
Publikováno v:
Australasian Marketing Journal. 25:97-105
The effects of market liberalization and the social institutions contained within are increasingly necessary to understand. The purpose of this paper is to expand this understanding by examining neoliberal institutional variables (i.e., belief in eco
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6967bdbf61b89c1030a81835745aa102
https://doi.org/10.1016/j.ausmj.2017.04.005
https://doi.org/10.1016/j.ausmj.2017.04.005
Publikováno v:
Journal of Business Research. 68:2513-2516
This study explores the intersections between macro- and positive-marketing approaches to how we improve human welfare, and to consider whether the development of thought in macromarketing can offer insight into questions important to the study of po
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::341b0e33d78f83821b2d635bc843c66c
https://doi.org/10.1016/j.jbusres.2015.06.038
https://doi.org/10.1016/j.jbusres.2015.06.038
Autor:
William E. Kilbourne
Publikováno v:
The Routledge Companion to Critical Marketing ISBN: 9781315630526
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92a28645f01d86678becf69e90929469
https://doi.org/10.4324/9781315630526-6
https://doi.org/10.4324/9781315630526-6
Publikováno v:
European Journal of Marketing. 48:522-551
Purpose– This papers aim is to test the relationships between the Dominant Social Paradigm (DSP), materialism, environmental concern, and environmental behaviours, in four Asian economies. It examines the relationships between these constructs and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8cbf4fd1bab1a362c1f224f0ab86b50
https://doi.org/10.1108/ejm-07-2011-0351
https://doi.org/10.1108/ejm-07-2011-0351
Publikováno v:
Journal of Macromarketing. 34:253-264
Is sustainability a megatrend? If so, what does it mean to be a megatrend, and how can macromarketing advance our understanding of sustainability as a megatrend? This article makes three contributions to research on sustainability as megatrend. First
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::19968151c459dda3bfef2b690efd2ddd
https://doi.org/10.1177/0276146713520551
https://doi.org/10.1177/0276146713520551
Autor:
Catherine Mobley, William E. Kilbourne
Publikováno v:
Sociological Inquiry. 83:310-332
While many studies have addressed the complex relationship between gender and environmental constructs, few have attempted to determine just how gender influences environmentalism. We argue that the interaction of gender with other sociocultural vari
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43dc3c1d8be87867e07c8f3733ef1a42
https://doi.org/10.1111/j.1475-682x.2012.00431.x
https://doi.org/10.1111/j.1475-682x.2012.00431.x