Zobrazeno 1 - 3
of 3
pro vyhledávání: '"William C. LaFief"'
Autor:
William C. LaFief, Carol J. Gaumer
Publikováno v:
Journal of Food Products Marketing. 11:75-82
Social facilitation, the theory, originated out of the field of experimental social psychology as a means of explaining individual's behavior in social situations. Social facilitation is described as enhancing one's dominant response simply by being
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1707f844a7666e8b5f3921af92277fc
https://doi.org/10.1300/j038v11n01_05
https://doi.org/10.1300/j038v11n01_05
Autor:
William C. LaFief
Publikováno v:
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170459
Subjects read a description of a selling interaction where strong or weak arguments for buying a used car were presented by a used car salesperson or a nonsalesperson. It was proposed that strength of arguments would not affect evaluations of the car
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::219f229fc1e91fd76f3c3d7652d717b8
https://doi.org/10.1007/978-3-319-17046-6_60
https://doi.org/10.1007/978-3-319-17046-6_60
Autor:
William C. LaFief, Charles R. O'Neal
Publikováno v:
Industrial Marketing Management. 21:133-143
This article maintains that many industrial firms' lack of success in achieving customer satisfaction and profitability may be attributed to their continued orientation to the sales-buying concept. It specifies the marketing concept as an appropriate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2606805e5dbb553f3503327d6ba9a70
https://doi.org/10.1016/0019-8501(92)90008-h
https://doi.org/10.1016/0019-8501(92)90008-h