Zobrazeno 1 - 10
of 31
pro vyhledávání: '"William A. Belson"'
Autor:
William A. Belson
Publikováno v:
Market Research Society. Journal.. 38:1-12
In this article Dr Belson describes a technique for matching population samples. This depends upon the combination of empirically developed predictors to give the best available predictive, or matching, composite. The underlying principle is quite di
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38f392937843df3332cd13d6386c17ac
https://doi.org/10.1177/147078539603800415
https://doi.org/10.1177/147078539603800415
Autor:
William W. Belson
Publikováno v:
SAE Technical Paper Series.
People with mobility impairments face a host of physical challenges while gaining access to and sitting within private vehicles. In 2000, the US Census Bureau reported that there were approximately 21.2 million individuals 15 years or older in the US
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::027308b47a10c66114fa74e8a27b2563
https://doi.org/10.4271/2005-01-1892
https://doi.org/10.4271/2005-01-1892
Autor:
William S. Paley, Vincent Mosco, Kent Anderson, Ben Armstrong, E.B. Eiselein, William A. Belson, Charles River Associates, Ben Stein, Robert J. Blakely
Publikováno v:
Communication Booknotes. 10:139-143
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc74e51dfd09caa653a804460bc0fd23
https://doi.org/10.1080/10948007909488873
https://doi.org/10.1080/10948007909488873
Autor:
William A. Belson
Publikováno v:
Journal of Marketing. 29:35-42
Mass media research must provide decision makers with the most relevant information available, and must provide it accurately. It does not always do so. This article features the intensive interview, extended piloting and the intensive backtracking i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::00633b099f17cebc8de605bc28e4b5ee
https://doi.org/10.1177/002224296502900210
https://doi.org/10.1177/002224296502900210
Autor:
William A. Belson
Publikováno v:
Journal of Marketing Research. 4:253-260
This article reports a study of the effects on the accuracy of survey data of tape recording an interview. Empirically matched samples were used each with a standard questionnaire, but for one of them a tape recorder was also used. The questions aske
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::685954223caf8d1d33cc02d5228120bd
https://doi.org/10.1177/002224376700400303
https://doi.org/10.1177/002224376700400303
Autor:
William A. Belson
Publikováno v:
British Journal of Psychology. 50:145-158
1 Aims. The aim of this study was to measure the effect of television upon the interests and the initiative of adult viewers in a specific urban area and to relate the extent of the effect to length of set ownership. 2 Methods. The Stable Correlate d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6cc2ce23fc8240cfc621e29e8adf1511
https://doi.org/10.1111/j.2044-8295.1959.tb00692.x
https://doi.org/10.1111/j.2044-8295.1959.tb00692.x
Autor:
William A. Belson
Publikováno v:
Audiovisual communication review. 6:131-139
This report describes the measurement of television's effect on attendance in British cinemas. It is based upon part of a wider study--namely, the impact of television in 50 different fields of interest. The writer, formerly senior psychologist in th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ce6783225f78a975a5028935df8db0e
https://doi.org/10.1007/bf02766935
https://doi.org/10.1007/bf02766935
Autor:
William A. Belson
Publikováno v:
Journal of Applied Psychology. 37:402-406
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::becb137718f625b1b7ef9145c783f125
https://doi.org/10.1037/h0060139
https://doi.org/10.1037/h0060139
Autor:
William A. Belson
Publikováno v:
Audiovisual communication review. 6:23-32
RECENTLY the BBC broadcast a series of six television programs under the general title of "We the British: Are We in Decline?" Audience Research was called in to study the effects of two of them. The inquiry was conducted as a straightforward check o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::927118c13827438473b264730825f5fd
https://doi.org/10.1007/bf02767431
https://doi.org/10.1007/bf02767431
Autor:
William A. Belson
Publikováno v:
Australian Journal of Psychology. 10:187-195
Two new methods of research are described. (1) Planning studies: The development of a broadcast often requires prior information about the people for whom it is being prepared. This information has to be collected quickly and inexpensively, and very
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::27d6ea7d91cdf2327ad7aca9cd167d9a
https://doi.org/10.1080/00049535808255966
https://doi.org/10.1080/00049535808255966