Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Willem P. Burgers"'
Publikováno v:
The International Trade Journal. 12:421-444
Existing theories addressing cooperation among competitors suffer from the limiting assumption that such cooperation must be explained by the intent either to collude or to realize the potential for joint cost or risk reduction. Yet it is axiomatic t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b8f65d50d575095e1b2863c67e64123
https://doi.org/10.1080/08853909808523914
https://doi.org/10.1080/08853909808523914
Autor:
Peter Hwang, Willem P. Burgers
Publikováno v:
California Management Review. 39:101-117
One of the most notable business trends in recent years has been the surge in alliance formation. Globalization, escalating R&D expenses, shortening product life cycles, and convergence of technologies are often cited as important factors that contri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ebe2c95eb8a315a9285789cc8548f71
https://doi.org/10.2307/41165901
https://doi.org/10.2307/41165901
Publikováno v:
Journal of Euromarketing. 5:57-79
Across the two very different cultures of India and the United States, this study examines and contrasts the relationship between personal values on the one hand and attitudes toward sex and humor advertising appeals on the other hand. Application an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::96acc556cba8e559194df81c4fff9cf1
https://doi.org/10.1300/j037v05n04_04
https://doi.org/10.1300/j037v05n04_04
Publikováno v:
Strategic Management Journal. 14:419-432
The theory articulated in this paper suggests that the desire to reduce demand and competitive uncertainty are two separate, important motives for alliance formation. Taking this as a starting point, we predict the configuration of horizontal allianc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8ddf1cc934aedd59231981a1265805ad
https://doi.org/10.1002/smj.4250140603
https://doi.org/10.1002/smj.4250140603
Publikováno v:
Strategic Management Journal. 14:275-286
This paper advances a theoretical rationale to explain Bowman's paradox (1980) that firms with high returns can have low risk. Here we draw on the rich body of international management research and argue that global market diversification, which prov
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57775d93f00f52f3250569a9d790a926
https://doi.org/10.1002/smj.4250140404
https://doi.org/10.1002/smj.4250140404
Autor:
Junsong Chen, Willem P. Burgers
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing
International Journal of Pharmaceutical and Healthcare Marketing, 2007, 79-95 p
International Journal of Pharmaceutical and Healthcare Marketing, 2007, 79-95 p
PurposeTo provide insight on the characteristics of the Chinese multi‐vitamin marketplace and to discuss key issues involved in marketing work, including market testing, product positioning, market segmentation and targeting, differentiation, and b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::81d0b3cddc3b8bfb2485199121ed3511
https://hal.archives-ouvertes.fr/hal-02312294
https://hal.archives-ouvertes.fr/hal-02312294
