Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Wilhelm Loibl"'
Publikováno v:
The Routledge Handbook of Tourism Experience Management and Marketing ISBN: 9780429203916
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d74077e6cca632624ff9816b77e0af1
https://doi.org/10.4324/9780429203916-36
https://doi.org/10.4324/9780429203916-36
In recent years, there has been an increased interest from both academia and practitioners in the topic of customer experience. Companies nowadays are transforming their attention and endeavour to focus on memorable or customer experiences rather tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bacbb024ad36425becbc520b747086ed
https://doi.org/10.4018/978-1-5225-2589-9.ch009
https://doi.org/10.4018/978-1-5225-2589-9.ch009
Publikováno v:
Information and Communication Technologies in Tourism 2016 ISBN: 9783319282305
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The objective of this study is to identify the image representations of 75 European cities on the Web. As an effective image positioning strategy this will result in successful differentiation from competitors, given that it is crucial for tourism de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1e1796acd4c195d323c3693a8ff947e
https://doi.org/10.1007/978-3-319-28231-2_5
https://doi.org/10.1007/978-3-319-28231-2_5
Autor:
Srdan Piljic, Wilhelm Loibl
Publikováno v:
Information and Communication Technologies in Tourism 2013 ISBN: 9783642363085
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Tourism has always been an information intense industry. Especially information on how to reach the destination of choice and how to move around after arrival has been the focus of often tedious searches. When travelling within the country of residen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d451ad04154803f19f54367a3e78e75
https://doi.org/10.1007/978-3-642-36309-2_38
https://doi.org/10.1007/978-3-642-36309-2_38
Autor:
Dora Tüz, Wilhelm Loibl
Publikováno v:
Information and Communication Technologies in Tourism 2012 ISBN: 9783709111413
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As tourism is a very information intense industry, many prospective customers resort to wellknown generic search engines like Google to find information about touristic offers. Often the results are not completely satisfactory. One possibility to enh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6e9723fc81a1eaeb5bdf08c63237c9b
https://doi.org/10.1007/978-3-7091-1142-0_10
https://doi.org/10.1007/978-3-7091-1142-0_10
This study analyzes the marketing effectiveness of the social media posts of destination management organizations (DMOs) based on message format and content and the moderator effect of its message appeal in order to understand the users’ responses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::632ccc68880dfed93729e3f677aec100