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pro vyhledávání: '"Wijekoon, Sayuri"'
Publikováno v:
European Journal of Marketing, 2024, Vol. 58, Issue 6, pp. 1463-1492.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-07-2022-0568
Autor:
Wijekoon, Sayuri Piyumindi
New ventures face numerous challenges in the initial years of establishment. Due to these challenges, the failure rates of new ventures are high at the inception. One potential path to address the failure rates may be through the marketing and brandi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8c47e2e535bf3a4d126a3c8c86355517
