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pro vyhledávání: '"Wiid, Jan"'
Autor:
Wiid, Jan, Cant, Michael Colin
Publikováno v:
Acta Universitatis Danubius. Œconomica / Annals of Danubius University. Economics. 14(7):207-226
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=787469
Autor:
Wiid, Jan
This revised and updated second edition of Channel Management (previously titled Distribution Management) focuses on the basics of product distribution as part of the marketing mix and explains the choices and strategies involved in choosing distribu
All organisations – from modest start-ups to multinational corporations – can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organ
Autor:
Wiid, Jan, Diggines, Colin
Marketing research can be a daunting subject if not taught correctly.The mere mention of inferential statistics or statistical significance causes many students to close their minds and develop a mental block towards the topic. This is largely becaus
Autor:
Wiid, Jan
Any organisation requires a successful strategy to enable it to plan and meet its business outcomes successfully. In the current marketing context a comprehensive strategic framework is essential to allow organisations to negotiate and meet the chall
Autor:
Wiid, Jan, Cant, Michael
Publikováno v:
Gender and Behaviour; Vol 10, No 2 (2012)
The main aim of this study was to investigate the quality of service experienced by female spectators at a sporting event as well as well as to establish if there is a relationship between a core sport product and the product servicescape in conjunct
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=78975075580c::76c951b61b6dff10e9086c495a301422
https://www.ajol.info/index.php/gab/article/view/83673
https://www.ajol.info/index.php/gab/article/view/83673
Publikováno v:
Gender and Behaviour; Vol 10, No 2 (2012)
Consumer knowledge and expertise of an industries prices, products and store location add to the ease at which consumers are able to cherry pick, they are informed of discounted prices on products as well as the product assortment of a particular sto
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=78975075580c::ab64394d02afff2475e84e9f71056f1b
https://www.ajol.info/index.php/gab/article/view/83685
https://www.ajol.info/index.php/gab/article/view/83685
Publikováno v:
Proceedings of the International Conference on e-Learning (ICEL); 2013, p511-520, 10p
Akademický článek
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