Výsledky vyhledávání

Akademický článek

Paired Comparison Product Testing When Individual Preferences are Stochastic

Autor: Wierenga, B.

Publikováno v: Journal of the Royal Statistical Society. Series C (Applied Statistics), 1974 Jan 01. 23(3), 384-396.

Externí odkaz: https://www.jstor.org/stable/2347130

Zobrazit plný text záznamu

Akademický článek

Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.

Akademický článek

Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.

Empirical models of learning dynamics: A survey of recent developments

Autor: Keane, M, Erdem, T, Ching, A, Wierenga, B, van der Lans, R

Publikováno v: International Series in Operations Research & Management Science ISBN: 9783319569390

There is now a very large literature on dynamic learning models in marketing. Learning dynamics can be broadly defined as encompassing any process whereby the prior history of a consumer or market affects current utility evaluations (e.g., social lea

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7b4296ff60909779ba759c54c94eaaa8
https://doi.org/10.1007/978-3-319-56941-3_8

Zobrazit plný text záznamu

Business-cycle research in marketing

Autor: Deleersnyder, Barbara, Dekimpe, Marnik, Wierenga, B., van der Lans, R.

Publikováno v: International Series in Operations Research & Management Science ISBN: 9783319569390
Handbook of Marketing Decision Models, 361-384
ISSUE=2;STARTPAGE=361;ENDPAGE=384;TITLE=Handbook of Marketing Decision Models

The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations , can be among the most influential determinants of a firm’s activities and performance.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bd103b9910d82d93f8601c7708e1ce34
https://doi.org/10.1007/978-3-319-56941-3_12

Zobrazit plný text záznamu

Models for the Financial-Performance Effects of Marketing

Autor: Hanssens, D.M., Dekimpe, Marnik, Wierenga, B., van der Lans, R.

Publikováno v: International Series in Operations Research & Management Science ISBN: 9783319569390
Handbook of Marketing Decision Models, 117-142
ISSUE=2;STARTPAGE=117;ENDPAGE=142;TITLE=Handbook of Marketing Decision Models

We consider marketing-mix models that explicitly include financial performance criteria. These financial metrics are not only comparable across the marketing mix, they also relate well to investors’ evaluation of the firm. To that extent, we treat

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4545ac489253aca72a655e8427b13570
https://doi.org/10.1007/978-3-319-56941-3_4

Zobrazit plný text záznamu

Loyalty programs: Current insights, research challenges, and emerging trends

Autor: Bijmolt, Tammo H.A., Verhoef, Peter C., Wierenga, B., van der Lans, R.

Publikováno v: Handbook of marketing decision models, 143-165
STARTPAGE=143;ENDPAGE=165;TITLE=Handbook of marketing decision models
International Series in Operations Research & Management Science ISBN: 9783319569390

To foster customer relationships , firms have implemented so-called loyalty programs (LPs) . These programs provide monetary benefits (e.g. through direct discounts or rewards) and/or more soft benefits by focusing on creating commitment to the firm

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50958b82e400142fd9d5fe34fd6ea22f
https://research.rug.nl/en/publications/b051afd8-5855-4e3d-9885-fd597814b3d7

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání