Zobrazeno 1 - 10
of 80
pro vyhledávání: '"Wiegand, Nico"'
Autor:
Wichmann, Julian R.K.1 (AUTHOR) wichmann@wiso.uni-koeln.de, Wiegand, Nico2 (AUTHOR) n.wiegand@vu.nl, Reinartz, Werner J.3 (AUTHOR) wichmann@wiso.uni-koeln.de
Publikováno v:
Journal of Marketing. Jan2022, Vol. 86 Issue 1, p109-131. 23p. 4 Diagrams, 3 Charts.
Publikováno v:
Harvard Business Review. Sep/Oct2022, Vol. 100 Issue 5, p46-53. 8p. 3 Color Photographs.
Autor:
Wiegand, Nico1 nico.wiegand@hirslanden.ch, Geyer, Martin2, Lollo, Gianluca3, Wuillemin, Walter A.4, Aepli, Patrick5
Publikováno v:
Praxis (16618157). dec2023, Vol. 112 Issue 13, p635-641. 7p.
Autor:
Wiegand, Nico, Imschloss, Monika
Publikováno v:
In Journal of Interactive Marketing November 2021 56:18-40
Publikováno v:
Journal of Marketing, 2019 Jan 01. 83(1), 24-50.
Externí odkaz:
https://www.jstor.org/stable/26973045
Publikováno v:
In International Journal of Research in Marketing September 2019 36(3):350-366
Publikováno v:
Journal of the Academy of Marketing Science. Mar2023, Vol. 51 Issue 2, p393-417. 25p.
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
Publikováno v:
In International Journal of Research in Marketing June 2016 33(2):276-296
Autor:
Wichmann, Julian R. K.1 wichmann@wiso.uni-koeln.de, Wiegand, Nico2 n.wiegand@vu.nl, Reinartz, Werner J.3 werner.reinartz@uni-koeln.de
Publikováno v:
Marketing Review St. Gallen. 2021, Issue 2, p28-35. 8p.
Autor:
Reinartz, Werner1 werner.reinartz@uni-koeln.de, Wiegand, Nico2 wiegand@wiso.uni-koeln.de
Publikováno v:
NIM Marketing Intelligence Review. 2019, Vol. 11 Issue 1, p30-35. 6p. 1 Illustration.