Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Widi Senalasari"'
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 12, Iss 1, Pp 239-256 (2023)
The purpose of this study was to investigate the adoption of virtual reality (VR) tourism technology in the postCOVID-19 pandemic using the Technology Readiness Index (TRI) and Technology Acceptance Model (TAM). Data were collected from 456 users of
Externí odkaz:
https://doaj.org/article/e34f6fe3072341be83de397350f5246c
Autor:
Adila Sosianika, Arie Indra Gunawan, Moh Farid Najib, Fatya Alty Amalia, Widi Senalasari, Rafiati Kania
Publikováno v:
Bhakti Persada: Jurnal Aplikasi Ipteks, Vol 8, Iss 2, Pp 85-92 (2022)
Bisnis kuliner sebagai suvenir di Bandung saat ini telah berkembang, namun demikian secara umum mereka belum mampu menyajikan produk kuliner sebagai suvenir yang berkualitas. Hasil studi sebelumnya juga mengindikasikan bahwa aspek kemasan, penjualan,
Externí odkaz:
https://doaj.org/article/0989b9f823cc43818f6bb29f290dea6c
COVID 19 and The Emergence of Virtual Tourism in Indonesia: A Technology Readiness Index Perspective
Publikováno v:
Sriwijaya International Journal of Dynamic Economics and Business, Vol 6, Iss 4 (2023)
For a nation, tourism is a significant source of revenue. However, due to travel bans across the nation and abroad, the pandemic Covid-19 outbreak has had a substantial impact on the tourism business. This study aims to analyze the intention of virtu
Externí odkaz:
https://doaj.org/article/e6cc7c1776284bfb9e947e3a78c843a3
Publikováno v:
Jurnal Administrasi Bisnis, Vol 10, Iss 2, Pp 133-142 (2021)
This study aims to measure and validate the variable constructs of marketing activity in Instagram social media. The results of this study will be very meaningful for the study and implementation of measurement of marketing activity in Instagram soci
Externí odkaz:
https://doaj.org/article/7d392dc4884448f4999ab0e1b5432232
Publikováno v:
Bhakti Persada: Jurnal Aplikasi Ipteks, Vol 7, Iss 1, Pp 11-16 (2021)
Kegiatan PKM yang dilakukan oleh Perguruan tinggi vokasi salah satunya adalah untuk mendukung pengembangan UMKM. Peran UMKM sangat sentral bagi perkembangan dan kondisi ekonomi suatu negara, tetapi dalam hal kinerja manajerial, sektor UMKM di Indones
Externí odkaz:
https://doaj.org/article/079523011ebb487a83660896e5701c30
Publikováno v:
Journal of Marketing Innovation (JMI). 3
Technological developments are increasingly rapid from time to time, causing all areas of the business sector to be required to be adaptive. One of which is the banking sector. The digital era has made mobile banking an option to facilitate transacti
Publikováno v:
Jurnal Administrasi Bisnis. 10:133-142
This study aims to measure and validate the variable constructs of marketing activity in Instagram social media. The results of this study will be very meaningful for the study and implementation of measurement of marketing activity in Instagram soci
Autor:
Widi Senalasari, Wahyu Rafdinal
Publikováno v:
International Journal of Bank Marketing. 39:984-1002
PurposeThis study aims to analyse the adoption of mobile payment applications during the coronavirus disease 2019 (COVID-19) pandemic using the technology acceptance model (TAM) and Technology Readiness Index (TRI).Design/methodology/approachThe data
Publikováno v:
Journal of Marketing Innovation (JMI). 2
Video games become one of the entertainment media that grabs peoples’ interest along with the development of technology. It forms in several platforms, such as personal computers, consoles, and mobile. As one of the potential target markets for gam
Publikováno v:
Jurnal Riset Bisnis dan Investasi. 7:22-32
Penelitian ini bertujuan untuk menganalisis minat penggunaan aplikasi pembayaran seluler dalam masa pandemi Covid-19 dengan menggunakan model TRI dan TPB. Data dikumpulkan dari 200 pengguna aplikasi pembayaran seluler di Indonesia. Teknik analisis da