Zobrazeno 1 - 10 of 137 pro vyhledávání: '"Wided Batat"'
1
Is Marketing a Victim of its Own Success? A Restoration Process to Unlock Marketing's Power for Creativity, Competitiveness, and Well-Being
Autor: Wided Batat
Publikováno v: Journal of Macromarketing. 43:119-128
Marketing is perceived as both a solution and a problem, depending on one's perspective, the context, and the source of the narrative. For instance, media agents portray marketing at its worst: as a superficial and manipulative practice designed to d
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cb60036ea7c54b7a7f7451af8413ea33
https://doi.org/10.1177/02761467231162509
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4
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being
Autor: Wided Batat
Publikováno v: Journal of Macromarketing. 42:609-623
This article lays the foundations for an emerging research stream introducing a new framework: transformative luxury research (TLR). The framework conceptualizes the relationship between the luxury ecosystem and people's well-being, which is affected
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9d662fd1181511025968cb1166e5d44e
https://doi.org/10.1177/02761467221135547
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6
The extended reality technology (ERT) framework for designing customer and service experiences in phygital settings: a service research agenda
Autor: Wided Batat, Wafa Hammedi
Publikováno v: Journal of Service Management. 34:10-33
PurposeBecause new-age technologies are gaining a broader interest among service scholars and practitioners, it is critical to identify these technologies and examine the roles they play. The examination needs to be conducted to design engaging custo
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7612a3e1f3b7c5b62d87e90efa062296
https://doi.org/10.1108/josm-08-2022-0289
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7
Luxury service brand extensions and their spillover effects on customers’ evaluations of luxury gastronomy foodservice: The case of Michelin-starred restaurants
Autor: Wided Batat
Publikováno v: Hospitality & Society. 12:265-298
Drawing on a consumer perspective, this article identifies the types of brand extension strategies in the luxury hospitality and foodservice field and their spillover effects on consumers’ evaluations of the image of the parent brand of the luxury
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6ea3a4ca855cb52a0a2f0a7d9f2b67d1
https://doi.org/10.1386/hosp_00057_1
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8
The employee experience (EMX) framework for well-being: an agenda for the future
Autor: Wided Batat
Publikováno v: Employee Relations: The International Journal. 44:993-1013
PurposeThis conceptual review paper aims to extend the human resource (HR) management literature by introducing a holistic employee experience (EMX) framework to conceptualize the relationship between EMX entities and employee well-being. Thus, the E
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::96d22bc9d01c57f103478d08419563af
https://doi.org/10.1108/er-03-2022-0133
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10
Akademický článek
Changing places and identity construction: subjective introspection into researcher’s personal destination experiences
Autor: Wided Batat
Publikováno v: International Journal of Culture, Tourism and Hospitality Research, 2015, Vol. 9, Issue 4, pp. 379-387.
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IJCTHR-08-2015-0084
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