Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Wiścicka-Fernando Małgorzata"'
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 52, Iss 2, Pp 105-128 (2024)
This study conducts a bibliometric analysis to explore the relationship between consumer emotions and purchase preferences within a Virtual Reality (VR) environment. Utilizing data from the Web of Science and Scopus databases, the research employs a
Externí odkaz:
https://doaj.org/article/e9bd6566b64b4a2f8bbc472d4739b0f4
Publikováno v:
Economics and Business Review, Vol 4, Iss 3, Pp 51-68 (2018)
The aim of the paper is to assess the attitudes of company managers in the food and drink sector in Western Europe and Central-Eastern Europe towards implementing marketing strategies that take into account not only economic, but social and ecologica
Externí odkaz:
https://doaj.org/article/f3feb78573e54249a91048c2401557f6
Autor:
MISIAK-KWIT, Sandra1 sandra.misiak-kwit@usz.edu.pl, WIŚCICKA-FERNANDO, Małgorzata1 malgorzata.wiscicka-fernando@usz.edu.pl
Publikováno v:
Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2024, Issue 193, p157-168. 12p.
Publikováno v:
In Procedia Computer Science 2021 192:3413-3422
Publikováno v:
Problemy Zarządzania / Management Issues. 19(1 (91)):165-176
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=991828
Publikováno v:
Human Technology; Sep2024, Vol. 20 Issue 2, p399-415, 17p
Autor:
Biercewicz, Konrad, Dilruk Fernando, Kelanyiage Shihan, Misiak-Kwit, Sandra, Wiścicka-Fernando, Małgorzata
Publikováno v:
Procedia Computer Science; 2024, Vol. 246, p5074-5083, 10p
Autor:
WIŚCICKA-FERNANDO, Małgorzata1 malgorzata.wiscicka-fernando@usz.edu.pl, BIERCEWICZ, Konrad1 konrad.biercewicz@usz.edu.pl
Publikováno v:
Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2023, Issue 174, p387-402. 16p.
Publikováno v:
International Journal of Contemporary Management. 17(4):303-324
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=784020
PURPOSE: The aim of this paper is to identify the emotions and engagement of customers versus their openness to product co-creation. The research was conducted among users of a computer game.
DESIGN/METHODOLOGY/APPROACH: The study used high-tech
DESIGN/METHODOLOGY/APPROACH: The study used high-tech
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3549::f691f067158de352fcbf120791a26807
https://www.um.edu.mt/library/oar/handle/123456789/110452
https://www.um.edu.mt/library/oar/handle/123456789/110452
