Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Whony Rofianto"'
Publikováno v:
Innovative Marketing, Vol 19, Iss 3, Pp 145-158 (2023)
Understanding customer co-creation experience in mobile commerce helps business to tailor their offerings, improves customer engagement, and cultivates long-lasting brand relationships, ultimately leading to business success in the competitive digita
Externí odkaz:
https://doaj.org/article/ee22b16601b94aff98574e51e6069717
Publikováno v:
Studies and Scientific Researches: Economics Edition, Vol 0, Iss 38 (2023)
This research uses the integration model of UTAUT 2 and Trust by testing the constructs of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Habit, Price Value, and Trust as forming Behavioral In
Externí odkaz:
https://doaj.org/article/6e426fb0072f4d38ad6e083698d5bed7
Publikováno v:
Jurnal Manajemen Strategi dan Aplikasi Bisnis. 4:496-507
This study aims to analyze the factors that influence brand love, as well as its implications for word of mouth, and repurchase intention. Rooted in the theory of interpersonal love and relationships, this research is an expansion of previous researc
Autor:
Lovita Fillyand, Whony Rofianto
Publikováno v:
Jurnal Ilmu Manajemen & Ekonomika. 13:17
This research to understand for trustworthiness and trust in implication for perception value of implemen-tation for positive word of mouth intention. Study from private universities in Jabodetabek. Object research this is a student of private univer
Publikováno v:
Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021).
Publikováno v:
Jurnal Ekonomi : Journal of Economic. 12
This research is an expansion of the attitude toward green product model that has been tested in previous studies. This expansion model examines the effect of perceived value, perceived health benefits, health consciousness, environmental attitude, v
Publikováno v:
Jurnal Ilmu Manajemen & Ekonomika. 8:30
Kebanyakan bisnis seperti bisnis ritel melaksanakan program loyalitas untuk meningkatkan kepuasan pelanggan mereka dan mencegah pelanggan mereka berpindah ke pesaing mereka. Namun, keberhasilan program ini tidak dibuktikan. Muncul masalah bahwa loyal
Publikováno v:
Jurnal Ilmu Manajemen & Ekonomika. 9:103
Nowadays the practice of spreading and utilizing eWOM increasingly prevalent. A lot of examination on eWOM effectiveness has been done, but it is still fragmented and overlook the potential of Visual eWom (VeWOM). Departing from the electronic word-o
Autor:
Whony Rofianto
Publikováno v:
Jurnal Ilmu Manajemen & Ekonomika. 8:81
This study aimed to examine the factors driving the establishment of user satisfaction on the campus website. The study focused on two exogenous constructs, namely website quality as the external aspects and the MOA framework (especially motivation a