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pro vyhledávání: '"Whoe Whun Kim"'
Autor:
Kyunghee Bu, Whoe Whun Kim
Publikováno v:
Asia Marketing Journal, Vol 22, Iss 4, Pp 27-45 (2021)
This study examines the effects of celebrity endorsed advertising from a new perspective of the prior research that emphasizes the matchup between the brand and the celebrity. Due to the recent sharing experiences of the celebrity and their fans on S
Externí odkaz:
https://doaj.org/article/3a7dd3f9fc6f44ebb8bb565cbe3c9722
Autor:
Whoe Whun Kim, Kyunghee Bu
Publikováno v:
Asia Marketing Journal. 22
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::54dcaae4f9272842780246dcc64efd61
https://doi.org/10.53728/2765-6500.1366
https://doi.org/10.53728/2765-6500.1366