Zobrazeno 1 - 10
of 45
pro vyhledávání: '"West, Patricia M."'
Publikováno v:
Marketing Science, 1997 Jan 01. 16(4), 370-391.
Externí odkaz:
https://www.jstor.org/stable/184232
Publikováno v:
Journal of Consumer Research, 1996 Sep 01. 23(2), 120-135.
Externí odkaz:
https://www.jstor.org/stable/2489709
Autor:
West, Patricia M.
Publikováno v:
Journal of Consumer Research, 1996 Jun 01. 23(1), 68-80.
Externí odkaz:
https://www.jstor.org/stable/2489666
Publikováno v:
Journal of Consumer Research. Dec2004, Vol. 31 Issue 3, p623-630. 8p. 4 Black and White Photographs, 2 Charts.
Autor:
West, Patricia M.1, Broniarczyk, Susan M.1
Publikováno v:
Journal of Consumer Research. Jun98, Vol. 25 Issue 1, p38-51. 14p. 3 Charts, 3 Graphs.
Publikováno v:
Journal of Marketing, 2012 Nov 01. 76(6), 105-120.
Externí odkaz:
http://dx.doi.org/10.1509/jm.11.0105
Publikováno v:
Journal of Consumer Research, 2001 Dec . 28(3), 418-438.
Externí odkaz:
https://www.jstor.org/stable/10.1086/323730
Autor:
West, Patricia M., Ariely, Dan, Bellman, Steve, Bradlow, Eric, Huber, Joel, Johnson, Eric, Kahn, Barbara, Little, John, Schkade, David
Publikováno v:
Marketing Letters, 1999 Aug 01. 10(3), 285-300.
Externí odkaz:
https://www.jstor.org/stable/40216540
Autor:
Gershoff, Andrew D., West, Patricia M.
Publikováno v:
Marketing Letters, 1998 Feb 01. 9(1), 79-91.
Externí odkaz:
https://www.jstor.org/stable/40216144
Autor:
West, Patricia M.1 west@cob.osu.edu, Huber, Joel2 joel.huber@duke.edu, Kyeong Sam Min1 min.30@osu.edu
Publikováno v:
Working Papers -- Duke Fuqua School of Business. 1/1/2004, p1-29. 29p.