Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Wesson, Dave"'
Autor:
Wesson, Dave
Publikováno v:
Journal of Marketing Management. Sep2001, Vol. 17 Issue 7-8, p906-908. 3p.
Autor:
Wesson, Dave
Publikováno v:
Journal of Marketing Management. May99, Vol. 15 Issue 4, p331-331. 1p.
Autor:
Abdelfattah, Triki
This research provides a theory for modelling the relationships between role orientations and family purchasing behaviour. By taking the case of time-saving and\ud effort-sparing (TSES) durables and by apprehending spouses as consumers and actors at
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::92b03ed0c54c7d8cdc2bed3e5fe3eb4c
https://nrl.northumbria.ac.uk/id/eprint/15738/1/367421.pdf
https://nrl.northumbria.ac.uk/id/eprint/15738/1/367421.pdf
