Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Wesley Wise"'
Publikováno v:
Psychology & Marketing. 30:469-478
Advertising executive Kevin Roberts proposed that premium profits lie in strong emotionalconnections with brands that engender “loyalty beyond reason.” This study uses psychophysiologicalmeasures to empirically investigate the basic premises ass
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53583a68aa6098f2a75ec5a7fd7620b9
https://doi.org/10.1002/mar.20620
https://doi.org/10.1002/mar.20620
Publikováno v:
Journal of Advertising. 42:251-263
Researchers have typically employed cognitive and affective measures to study the effectiveness of brand placements in video games. A psychophysiological approach to measuring effectiveness has been sorely lacking and is necessary to help both academ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d78ddb6012cce2c76b36fe902507347a
https://doi.org/10.1080/00913367.2013.775800
https://doi.org/10.1080/00913367.2013.775800
Publikováno v:
Media Psychology. 15:420-442
Although excitation transfer theory has been supported in numerous contexts, questions remain regarding transfer of arousal between events that are semantically and temporally related. This article summarizes two studies exploring excitation transfer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3cf9170a9112320fa305d9134a2ab243
https://doi.org/10.1080/15213269.2012.723120
https://doi.org/10.1080/15213269.2012.723120
Thesis (M.S.)--Florida State University, 2005.
Advisor: Sherwood W. Wise, Jr., Florida State University, College of Arts and Sciences, Dept. of Geological Sciences. Title and description from dissertation home page (viewed Jan. 27, 2006). Docume
Advisor: Sherwood W. Wise, Jr., Florida State University, College of Arts and Sciences, Dept. of Geological Sciences. Title and description from dissertation home page (viewed Jan. 27, 2006). Docume
Externí odkaz:
http://etd.lib.fsu.edu/theses/available/etd-11142005-161228
Autor:
M. Wesley Wise
Publikováno v:
The Journal of the American Dental Association. 72:317
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f52608b90aa4cf24cfe76e9eafe4dff4
https://doi.org/10.14219/jada.archive.1966.0053
https://doi.org/10.14219/jada.archive.1966.0053