Výsledky vyhledávání - "Wesley J. Johnston"

The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets

Autor: Kofi Dadzie, Charlene Dadzie, Wesley J. Johnston, Evelyn Winston, Haizhong Wang

Publikováno v: Journal of Business & Industrial Marketing. 38:367-383

Purpose This study aims to draw on the strategy–structure–performance framework to investigate baseline supply chain (BSC) practices as a function of how firms structure logistics and marketing mix activities to achieve market share in the emergi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::44acc00fd5a499bc6f6612f359384bae
https://doi.org/10.1108/jbim-01-2022-0002

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'Good Times–Bad Times' – Relationship marketing through business cycles

Autor: Roberto Mora Cortez, Wesley J. Johnston, Michael Ehret

Publikováno v: Journal of Business Research. 165:114063

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8b3c119a671cebdbae5bc16fe6c2f0e9
https://doi.org/10.1016/j.jbusres.2023.114063

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Too much of a good thing?: The impact of ethical controls and perceived controllability on salesforce job performance

Autor: Carolyn Folkman Curasi, Joon-Hee Oh, Wesley J. Johnston

Publikováno v: Journal of Business & Industrial Marketing. 37:1241-1254

PurposeThe purpose of this paper is to attempt to better understand the relationship between organizational ethical climate, the internalization of ethical codes (INT), perceived control and business-to-business (B2B) and retail salesperson job perfo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c9ad50eb68ad7809dc4f1c6eb2fcb89d
https://doi.org/10.1108/jbim-01-2021-0021

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Beyond first or late mover advantages: timed mover advantage

Autor: Frank Tian Xie, Naveen Donthu, Wesley J. Johnston

Publikováno v: Journal of Business & Industrial Marketing. 36:1163-1175

Purpose This paper aims to present a new framework that describes the relationship among market entry order and timing, the advantages accruing to first-movers and late-movers, entry timing premium (ETP), marketing strategy and enduring market perfor

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4713db8c39e7307572a9f511464ba21c
https://doi.org/10.1108/jbim-11-2018-0334

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Driving participation and investment in B2B trade shows:The organizer view

Autor: Roberto Mora Cortez, Wesley J. Johnston, Srinath Gopalakrishna

Publikováno v: Mora Cortez, R, Johnston, W J & Gopalakrishna, S 2022, ' Driving participation and investment in B2B trade shows : The organizer view ', Journal of Business Research, vol. 142, pp. 1092-1105 . https://doi.org/10.1016/j.jbusres.2022.01.028

Trade shows (TSs) are a cost-effective method for companies to meet with customers and prospects, network with different stakeholders, and introduce new products. Although short-term, face-to-face interactions can offer cost-savings by reducing the s

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::adfe2b5258aca9349b249b8907ac6e65
https://findresearcher.sdu.dk:8443/ws/files/198038236/Open_Access_Version.pdf

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Purchasing performance of engineering procurement and construction companies using a fuzzy quality function deployment approach

Autor: Benjamin Garner, Gitesh Chavan, Wesley J. Johnston, Ranjan Chaudhuri

Publikováno v: Journal of Business & Industrial Marketing. 36:849-866

Purpose This paper aims to empirically validate an integrated model, combining fuzzy analytical hierarchy processing and quality function deployment, used to construct a purchasing performance (PP) matrix for engineering procurement and construction

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7f76b5e2c75b60311dd8c31e97cc1577
https://doi.org/10.1108/jbim-04-2019-0166

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How post-merger integration duration affects merger outcomes

Autor: Joon-Hee Oh, Wesley J. Johnston

Publikováno v: Journal of Business & Industrial Marketing. 36:807-820

PurposeThis study aims to confirm earlier findings that differences between merger and acquisition (M&A) participant firms are a hurdle for successful mergers and shows that merger outcomes can also be affected by the post-merger integration duration

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::79c4cf960b264847ccd336a09e0df2fb
https://doi.org/10.1108/jbim-11-2019-0476

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Revisiting the theory of business-to-business advertising

Autor: Roberto Mora Cortez, Wesley J. Johnston, David I. Gilliland

Publikováno v: Mora Cortez, R, Gilliland, D I & Johnston, W J 2020, ' Revisiting the theory of business-to-business advertising ', Industrial Marketing Management, vol. 89, pp. 642-656 . https://doi.org/10.1016/j.indmarman.2019.03.012

Creating effective business-to-business (B2B) communications is an increasingly complex challenge for marketing managers. It requires a theoretical understanding of a number of puzzling, interacting components of an advertising stimulus. However, few

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::871f696f38e9eeea881189f566bc95fb
https://doi.org/10.1016/j.indmarman.2019.03.012

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