Zobrazeno 1 - 10
of 919
pro vyhledávání: '"Werner Reinartz"'
Autor:
Sharma, Jitender1 jitender.sharma@jaipuria.ac.in
Publikováno v:
Jaipuria International Journal of Management Research. Jul-Dec2020, Vol. 6 Issue 2, p70-71. 2p.
Autor:
Jitender Sharma
Publikováno v:
Jaipuria International Journal of Management Research. 6:70
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::96e07710d92e17d92cea8f982c0a3a07
https://doi.org/10.22552/jijmr/2020/v6/i2/205286
https://doi.org/10.22552/jijmr/2020/v6/i2/205286
Autor:
REINARTZ, WERNER, VENKATESAN, RAJKUMAR
Publikováno v:
Harvard Business Review. Winter2022 Special issue, p108-110. 3p.
Publikováno v:
Journal of Creating Value. 8:184-203
Platforms have entered many industries and increasingly dominate markets. As such, they increasingly displace the traditional linear pipeline model of value creation with a web of value-creating interactions among three key players: the platform prov
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd50f2bea651fff1e3433146901c05c7
https://doi.org/10.1177/23949643221121887
https://doi.org/10.1177/23949643221121887
Autor:
Andreas Kaplan, Aric Rindfleisch, Werner Reinartz, Praveen K. Kopalle, Divya Ramachandran, Manish Gangwar
Publikováno v:
International Journal of Research in Marketing. 39:522-540
Artificial intelligence (AI) has captured substantial interest from a wide array of marketing scholars in recent years. Our research contributes to this emerging domain by examining AI technologies in marketing via a global lens. Specifically, our le
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bfc7704fa13a6b00617cc040958bceb7
https://doi.org/10.1016/j.ijresmar.2021.11.002
https://doi.org/10.1016/j.ijresmar.2021.11.002
Publikováno v:
Journal of Marketing. 86:95-117
Economic conditions may significantly affect households’ shopping behavior and, by extension, retailers’ and manufacturers’ firm performance. By explicitly distinguishing between two basic types of economic conditions—micro conditions, in ter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9fbbf1ca42851614bd1f6754f30e6398
https://doi.org/10.1177/00222429211036882
https://doi.org/10.1177/00222429211036882
Publikováno v:
Journal of Retailing. 97:582-596
This article uses information from two data sources, Compustat and Nexis Uni, and textual analysis to measure and validate the brand focus and customer focus of 109 U.S. listed retailers. The results from an analysis of their 853 earnings calls in 20
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::df383f49ed3a551cbf7dc1198fff0099
https://doi.org/10.1016/j.jretai.2021.01.001
https://doi.org/10.1016/j.jretai.2021.01.001
Publikováno v:
International Journal of Research in Marketing. 38:232-269
The International Journal of Research in Marketing (IJRM) publishes groundbreaking research on a range of topics related to marketing. Academics, scholars, and practitioners value the journal for its original and well-executed content. Using bibliome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::89114bdfb108c2c890ce50f96bfcc6cc
https://doi.org/10.1016/j.ijresmar.2020.10.006
https://doi.org/10.1016/j.ijresmar.2020.10.006
Publikováno v:
Journal of Marketing Research, 57(2), 236-256. American Marketing Association
Bruce, N I, Becker, M & Reinartz, W 2020, ' Communicating Brands in Television Advertising ', Journal of Marketing Research, vol. 57, no. 2, pp. 236-256 . https://doi.org/10.1177/0022243719892576
Bruce, N I, Becker, M & Reinartz, W 2020, ' Communicating Brands in Television Advertising ', Journal of Marketing Research, vol. 57, no. 2, pp. 236-256 . https://doi.org/10.1177/0022243719892576
Many studies have quantified the effects of TV ad spending or gross rating points on brand sales. Yet this effect is likely moderated by the different types of brand-related messages or cues (e.g., logo, brand attributes) embedded in the ads and by t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a73c43a8341d6a2bcbcec1ab919f2b2a
http://www.scopus.com/inward/record.url?scp=85083782761&partnerID=8YFLogxK
http://www.scopus.com/inward/record.url?scp=85083782761&partnerID=8YFLogxK
Publikováno v:
Forum Dienstleistungsmanagement ISBN: 9783658373450
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6990f9bc00852f31878a1066de8a45f8
https://doi.org/10.1007/978-3-658-37346-7_2
https://doi.org/10.1007/978-3-658-37346-7_2
