Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Wendy Wilhelm"'
Publikováno v:
Journal of Consumer Affairs. 42:243-270
A choice-based conjoint experiment was employed to identify consumer preferences for automobile loan attributes. Respondents prefer loans with low interest rates and moderate contract lengths. Less important are high rebates and moderate down payment
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::58ad9ab45b6ca028fda13d27de7327da
https://doi.org/10.1111/j.1745-6606.2008.00107.x
https://doi.org/10.1111/j.1745-6606.2008.00107.x
Autor:
Claudia M. Bridges, Wendy Wilhelm
Publikováno v:
Journal of Marketing Education. 30:33-46
Teaching sustainable marketing practices requires that curricula advocate a “triple bottom line” approach to personal and marketing decision making, emphasizing requirements for a sustainable lifestyle, company, economy, and society. These requir
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f573ea0206a298f9abfc6ca138376074
https://doi.org/10.1177/0273475307312196
https://doi.org/10.1177/0273475307312196
Autor:
Wendy Wilhelm, Sandra Mottner
Publikováno v:
Journal of Hospitality & Leisure Marketing. 12:27-56
The study of Civil War re-enacting is important because participation in this leisure time activity is exhibiting significant growth in the U.S., yet little is known about the motivations and consumption behaviors of participants. This research explo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5dfd083590a59eaa350ee8c1bc62f65
https://doi.org/10.1300/j150v12n04_03
https://doi.org/10.1300/j150v12n04_03
Autor:
Wendy Wilhelm
Publikováno v:
Journal of Marketing Education. 26:17-30
One hundred and twenty-seven undergraduate business majors at a regional northwestern university completed a series of hypothetical choice tasks in which they were asked to choose between two courses that varied with respect to the instructor’s cou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4b9d27ae791faf441a2e2546fa7d8b4
https://doi.org/10.1177/0273475303258276
https://doi.org/10.1177/0273475303258276
Autor:
Sandra Mottner, Wendy Wilhelm
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319118444
As re-enactors take to Civil War battlefields in increasing numbers with expensive regalia and equipment, and corporate sponsors underwrite portions of a re-enacted battle - one wonders why these men are still fighting a war that was supposedly over
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0702a0a50b1529fc6a2be73cbbb9b393
https://doi.org/10.1007/978-3-319-11845-1_80
https://doi.org/10.1007/978-3-319-11845-1_80
Autor:
John Lester, Chris Chapman, Edwin Love, Wendy Wilhelm, Jessica Ray, Ryszard Kedzior, Robert V. Kozinets
Publikováno v:
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319109626
Since its inception in 2003, the virtual world of Second Life (SL) has grown at an extraordinary pace. Hundreds of thousands (possibly millions) of subscribers interact within the self-contained environment, creating goods, shopping, and socializing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1d5b216056f93115b32c79fbc747a0b4
https://doi.org/10.1007/978-3-319-10963-3_107
https://doi.org/10.1007/978-3-319-10963-3_107
Autor:
Sandra Mottner, Jill Mosteller, Craig P. Dunn, Edwin Love, Eric Mais, Erica Okada, Wendy Wilhelm
Publikováno v:
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319117966
Marketers are increasingly adopting sustainable business practices as the evidence mounts linking sustainability with market share, brand equity and long run profitability. While business coursework is following practice in some disciplines (e.g., en
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cbb41da1fbd7e20ab415648d5426eff5
https://doi.org/10.1007/978-3-319-11797-3_69
https://doi.org/10.1007/978-3-319-11797-3_69