Zobrazeno 1 - 5
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pro vyhledávání: '"Wendy Spinks"'
Publikováno v:
Journal of China Tourism Research. 18:1143-1163
Publikováno v:
Journal of China Tourism Research. 17:549-569
Daigou may be simply understood as purchasing on behalf of others. However, as an informal economy, Daigou trade between buyers and sellers is now a lucrative market and has emerged as a distinctive tourism segment. While Daigou occurs on the back of
Publikováno v:
Journal of Political Marketing. 19:362-385
This study applies the concepts of brand resonance and brand transgression to the brand management of a political leader and, for the first time, proposes a framework linking these two concepts. Qu...
Publikováno v:
Qualitative Market Research: An International Journal. 16:150-164
PurposeThe purpose of this paper is to investigate the engagement of Australian consumers when buying and drinking Champagne.Design/methodology/approachThe paper identified seven variables a priori that were expected to influence consumers' decisions
Autor:
Wendy A. Spinks, Wendy Spinks
Publikováno v:
Contemporary Japan. 23:187-212
This paper analyzes a set of 9,035 salaryman senryū poems over an eighteen-year period (1990–2007) in order to track salaryman reactions to workplace transition from an organizational behavioralist perspective. Major findings include: (i) the numb