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pro vyhledávání: '"Wendy Maxian"'
Autor:
Wendy Maxian
Publikováno v:
Mass Communication and Society. 17:274-298
Within the individual-media dependency relation (IMDR), individuals are at a disadvantage. Because media control the information resources individuals require, media typically have more power. However, with the proliferation of mobile information com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::facadd3b35505e6a89be45aacbdf4cab
https://doi.org/10.1080/15205436.2013.830133
https://doi.org/10.1080/15205436.2013.830133
Publikováno v:
Psychology & Marketing. 30:469-478
Advertising executive Kevin Roberts proposed that premium profits lie in strong emotionalconnections with brands that engender “loyalty beyond reason.” This study uses psychophysiologicalmeasures to empirically investigate the basic premises ass
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53583a68aa6098f2a75ec5a7fd7620b9
https://doi.org/10.1002/mar.20620
https://doi.org/10.1002/mar.20620