Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Wendy K. Martin"'
Publikováno v:
International Journal of Digital Curation, Vol 6, Iss 1, Pp 45-57 (2011)
As collections become larger in size, more complex in structure and increasingly diverse in composition, new approaches are needed to help curators assess digital files and make decisions about their long-term preservation. We present research on the
Externí odkaz:
https://doaj.org/article/f447244852084cfab12708b45f590625
Publikováno v:
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131436
This article looks at the ability of a rank-then-rate measurement procedure to increase discrimination in value ratings. We examine this procedure in two different population segments (college students and their parents) across four Western countries
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8751ae6fa333cb4b48155d856a692520
https://doi.org/10.1007/978-3-319-13144-3_26
https://doi.org/10.1007/978-3-319-13144-3_26
Autor:
Warren S. Martin, Wendy K. Martin
Publikováno v:
Journal of Marketing Theory and Practice. 4:52-59
A definition and explanation of benchmarking for total quality management demonstrates how this approach contributes to marketing thought and practice. The special considerations of marketing problems are highlighted along with the development of a s
Autor:
Wendy K. Martin, Mary Keller
Publikováno v:
Sociology of Religion. 65:97
Publikováno v:
Journal of Advertising. 6:32-35
A random sample of 275 homemakers was utilized in the investigation of media-habits characterizing in-home shoppers. The in-home shopping patterns were used to define three market segments: non-in-home shoppers, speciality in-home shoppers, and gener