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pro vyhledávání: '"Wen-Kuei Wu"'
Autor:
Wen-Kuei Wu
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 3, Pp 377-394 (2020)
This study aims to explore if traditional guanxi facets (i.e., ganqing, renqing and mianzi) between buyer and seller affect buyer’s trust in seller, recommendation and purchase intention in social commerce. It also investigates the mediating effect
Externí odkaz:
https://doaj.org/article/abb0d33e0220465d95ad4cfa92a6c7e9
Autor:
Wen-Kuei Wu, 吳文貴
94
Since 2004, National Property Bureau (NPB) takes use of three popular technologies on national lands survey implement, including Remote Sensing (RS), Global Position System (GPS) and Geographic Information System (GIS). RS provides the ortho-
Since 2004, National Property Bureau (NPB) takes use of three popular technologies on national lands survey implement, including Remote Sensing (RS), Global Position System (GPS) and Geographic Information System (GIS). RS provides the ortho-
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/29794203862960659880
Autor:
Wen-Kuei Wu, 吳文貴
94
The recent attention paid to marketing channel relationships in the related literature focuses heavily on both western economic and social perspectives-political economy paradigm, transaction cost analysis, and relationship marketing to exp
The recent attention paid to marketing channel relationships in the related literature focuses heavily on both western economic and social perspectives-political economy paradigm, transaction cost analysis, and relationship marketing to exp
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/54598296545138495043
The Impact of Buyer-Seller Guanxi Positioning in Social Commerce Intention: The Buyer's Perspective.
Autor:
Wen-Kuei Wu1 wenkuei@cyut.edu.tw
Publikováno v:
Journal of Small Business Strategy. 2022, Vol. 32 Issue 1, p48-57. 10p.
Autor:
Wen Kuei Wu
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 24, Pp 377-394 (2021)
Journal of Theoretical and Applied Electronic Commerce Research
Volume 16
Issue 3
Pages 24-394
Journal of Theoretical and Applied Electronic Commerce Research
Volume 16
Issue 3
Pages 24-394
This study aims to explore if traditional guanxi facets (i.e., ganqing, renqing and mianzi) between buyer and seller affect buyer’s trust in seller, recommendation and purchase intention in social commerce. It also investigates the mediating effect
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 34:1266-1284
PurposeThis study aims to explore how a buyer's perceived buyer-seller (B-S) guanxi facets (i.e. ganqing, renqing and mianzi) and guanxi positions (i.e. zi-ji-ren, shou-ren and sheng-ren) affect the seller's influence effectiveness (SIE) and purchase
Autor:
Wen-Kuei Wu
Publikováno v:
Journal of Personal Selling & Sales Management. 42:12-25
This study examined how customer perception of dependence on salesperson (CPDS) and customer–salesperson guanxi determine salesperson influence tactics (SITs) and salesperson influence effectivenes...
Autor:
Wen-Kuei Wu
Publikováno v:
Journal of Promotion Management. 26:748-767
This study aims to explore the underlying impact of customer’s perceived dependence on salesperson (CPDS), customer–salesperson guanxi (C-S guanxi), and the customer’s preference of the salesperson...
Publikováno v:
2021 IEEE International Conference on Social Sciences and Intelligent Management (SSIM).
This research integrates various technology adoption theories including IDT, TAM, IRT, and diverse specific features to restructure a set of decisive factors to explore customers' attitude toward and intention on using e-banking in Vietnam. According