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pro vyhledávání: '"Weizhen Lei"'
Publikováno v:
Direct Marketing: An International Journal. 3:52-66
PurposeThe purpose of this paper is to investigate beliefs about and attitudes toward online advertising (ATOA) among Chinese consumers and the relationship between belief factors, ATOA, and consumers' behavioral responses to online advertising.Desig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::549a869e19d265b3327a7a797e13b93e
https://doi.org/10.1108/17505930910945732
https://doi.org/10.1108/17505930910945732
Autor:
Weizhen Lei, Jia Liu
Publikováno v:
China Media Report Overseas; Jul2012, Vol. 8 Issue 3, p8-19, 12p