Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Weizhen Lei"'
Publikováno v:
Direct Marketing: An International Journal. 3:52-66
PurposeThe purpose of this paper is to investigate beliefs about and attitudes toward online advertising (ATOA) among Chinese consumers and the relationship between belief factors, ATOA, and consumers' behavioral responses to online advertising.Desig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::549a869e19d265b3327a7a797e13b93e
https://doi.org/10.1108/17505930910945732
https://doi.org/10.1108/17505930910945732
Autor:
Weizhen Lei, Jia Liu
Publikováno v:
China Media Report Overseas; Jul2012, Vol. 8 Issue 3, p8-19, 12p
Chinese-speaking popular cultures have never been so queer in this digital, globalist age. The title of this pioneering volume, Boys'Love, Cosplay, and Androgynous Idols: Queer Fan Cultures in Mainland China, Hong Kong, and Taiwan already gives an id
Autor:
Jianbin Guo, Jingjing Chen
This book presents the restoration of rural mobile cinema network in the Great Triangle region at the conjunction of Yunnan, Sichuan, and Tibet in China in the new century, which has added a new chapter to the long-standing complex relationship betwe
Autor:
Zhuoxiao Xie
This book is an ethnography of Chinese daigou (cross-border shopping on the behalf of mainland Chinese customers) and their mobilities practices. Daigou practitioners, predominantly women, engage in selling, purchasing, and delivering goods between m
Autor:
Guobin Yang, Wei Wang
Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiri
Autor:
Mei Li
Chinese Television and Soft Power Communication in Australia discusses China's soft power communication approach and investigates information handling between China and its targeted audiences in the eyes of key influencers – intermediate elites (pu
Autor:
Weiyu Zhang
There are billions of internet users in China, and this number is continually growing. This book looks at the various purposes of this internet use, and provides a study about how the entertainment-consuming users form into publics through the mediat