Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Wei Shi, Savannah"'
Autor:
Wei Shi, Savannah1 wshi@scu.edu
Publikováno v:
International Journal of Market Research. May2018, Vol. 60 Issue 3, p288-303. 16p. 2 Charts, 3 Graphs.
Autor:
Liu, Xuan (AUTHOR) alexl@netflix.com, Wei Shi, Savannah (AUTHOR) wshi@scu.edu, Teixeira, Thales (AUTHOR) tteixeira@hbs.edu, Wedel, Michel (AUTHOR) mwedel@rhsmith.umd.edu
Publikováno v:
Journal of Marketing. Jul2018, Vol. 82 Issue 4, p86-101. 16p. 1 Diagram, 6 Charts, 2 Graphs.
Autor:
Wei Shi, Savannah1 wshi@scu.edu, Ming Chen2
Publikováno v:
International Journal of Market Research. 2015, Vol. 57 Issue 6, p931-957. 27p. 1 Diagram, 12 Charts, 2 Graphs.
Autor:
Michel Wedel, Wei Shi (Savannah)
Publikováno v:
Wiley International Encyclopedia of Marketing
Factor analysis is a group of methods that enjoys high popularity in marketing research. We either use it as a data-reduction tool in the domain of data mining, or as a latent structures detection tool based on subjective judgments, and in perceptual
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9ba97ac1d8b2116f18f5fcc90071dba8
https://doi.org/10.1002/9781444316568.wiem02022
https://doi.org/10.1002/9781444316568.wiem02022
