Ancillary Services in Targeted Advertising: From Prediction to Prescription.

Autor: Borenstein, Alison, Mangal, Ankit, Perakis, Georgia, Poninghaus, Stefan, Singhvi, Divya, Skali Lami, Omar, Wei Lua, Jiong

Publikováno v: M&SOM: Manufacturing & Service Operations Management; Jul/Aug2023, Vol. 25 Issue 4, p1285-1303, 19p