Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Wasana Jayawickramarathna"'
Publikováno v:
Journal of Consumer Affairs. 55:715-733
Ongoing research on resource integration highlights the central role of resources and describes all social and economic actors, including consumers, as resource integrators who actively engaged in experiences. How consumers integrate their resources
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::707e2c6c462c34122e15856931a307fd
https://doi.org/10.1111/joca.12364
https://doi.org/10.1111/joca.12364
The market-based approach to catering for the poor mainly focusses on companies making profits while helping the poor enhance their lives. This concept presented the possibility of there being a ‘fortune’ to make at the Bottom of the Pyramid (BoP
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::040d65e65bb446d1e518a02dc73402c7
https://doi.org/10.1108/978-1-78714-555-920181010
https://doi.org/10.1108/978-1-78714-555-920181010
