Zobrazeno 1 - 9 of 9 pro vyhledávání: '"Warinrampai Rungruangjit"'
1
Akademický článek
The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions
Autor: Warinrampai Rungruangjit, Kulachet Mongkol, Intaka Piriyakul, Kitti Charoenpornpanichkul
Publikováno v: Computers in Human Behavior Reports, Vol 16, Iss , Pp 100523- (2024)
The swift progress in machine learning algorithms, artificial intelligence, and interactive immersive media technologies has led to the introduction of computer-generated imagery on Instagram. This feature, so-called “human-like virtual influencers
Externí odkaz: https://doaj.org/article/dbcbb31398ea4492a9b28555a58e6610
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2
Akademický článek
What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions
Autor: Warinrampai Rungruangjit
Publikováno v: Heliyon, Vol 8, Iss 6, Pp e09676- (2022)
The year 2021 is one of the most significant years for live streaming commerce, since numerous sectors and businesses have begun to sell their items in the form of live broadcast influence. Especially in China, Taobao live streaming often promotes an
Externí odkaz: https://doaj.org/article/bf9284540e994cb3b7cd77f69d4de449
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3
Akademický článek
Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists
Autor: Warinrampai Rungruangjit, Thitinan Chankoson, Kitti Charoenpornpanichkul
Publikováno v: Behavioral Sciences, Vol 13, Iss 3, p 270 (2023)
Facebook pages of cosmetic products have substantially grown among millennial consumers. This study aims to explore the motivational factors that affect different types of millennial followers’ engagement, including followers on Facebook pages of c
Externí odkaz: https://doaj.org/article/b59e6d020d8045599e3054f7209f92ef
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4
Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry
Autor: Warinrampai Rungruangjit, Kitti Charoenpornpanichkul
Publikováno v: Sustainability; Volume 14; Issue 23; Pages: 15770
Micro-influencers have become powerful sources of information for consumers in the digital age. Marketers have strategically collaborated with micro-influencers as brand endorsers to generate valuable content, which attract the consumers and encourag
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0835854a7e13893a7d00c3999db0672e
https://doi.org/10.3390/su142315770
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7
Akademický článek
Understanding Different Types of Followers' Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists.
Autor: Rungruangjit, Warinrampai1 (AUTHOR) r_warinrampai@hotmail.com, Chankoson, Thitinan1 (AUTHOR), Charoenpornpanichkul, Kitti2 (AUTHOR)
Publikováno v: Behavioral Sciences (2076-328X). Mar2023, Vol. 13 Issue 3, p270. 31p.
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