Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Wandile Mvula"'
Publikováno v:
Heliyon, Vol 10, Iss 11, Pp e32066- (2024)
Purpose: This research seeks to ascertain the impact of mobile marketing antecedents on the purchase intention of staple products among BoP consumers to create a viable digital-commerce channel that serves this segment. To achieve this, the paper pro
Externí odkaz:
https://doaj.org/article/7f9439e7601149578275c712a9045413
